Senior Marketing Manager, Switzerland (all genders)

Recruiter
Zalando
Location
Berlin
Posted
24 Nov 2022
Closes
07 Jan 2023
Ref
4715047
Function
Marketing
THE ROLE & THE TEAM
As a Senior Marketing Manager Switzerland (all genders) you will position Zalando as the #1 online shop for fashion in Switzerland. You will manage all local marketing activities to further develop our brand KPIs and make Zalando a love brand, you will act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touchpoints
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)
  • Create compelling local marketing strategies considering all upper and mid funnel touchpoints. Amplify our global brand moments in Switzerland and plan, brief, execute and track the local marketing campaigns in collaboration with various cross-functional stakeholders.
  • Develop locally relevant activations via local events, sponsorships, marketing stunts and marketing partnerships (with fashion and non-fashion brands)
  • Identify key user and competitive insights to guide decision making and translate them into innovative and creative campaigns
  • Define and implement a touchpoint and media strategy in line with the country strategy and steer local media agencies to implement our campaigns
  • Manage and optimize our media spends with the goal of maximizing the effectiveness of our investment while generating local conversations
WE'D LOVE TO MEET YOU IF
  • You have successfully completed a degree in Business Administration, Marketing or Communication and round off your passion for Brand Marketing, Online Marketing, Media Buying or E-Commerce with 5-7 years of professional experience in the field.
  • Strong understanding of the various Offline and Online Marketing Channels and Media; good knowledge of Social Media platforms and influencer landscape, basic understanding of the various performance channels.
  • You have analytical skills to take into consideration consumer insights/trends combined with a creative mindset to translate them into winning brand moments and activations that are relevant for Swiss consumers.
  • You are a team player, well organized and feel comfortable steering several key projects with different stakeholders while acting as an owner & facilitator.
  • Experienced promoting inclusive culture practices and processes.
  • Deep knowledge of the Swiss market to win the hearts & minds of our consumers further, you can provide insights into the local competitive landscape and market trends.
  • Fluency in German and English required, French and / or Italian are a plus
OUR OFFER
Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
  • 2 paid volunteering days a year
  • Hybrid working model, with flexible hours and up to 60% remote
  • Work from abroad for up to 30 working days a year
  • 27 days of vacation a year to start
  • Relocation assistance available (subject to prior agreement)
  • Family services, including counseling and support
  • Health and wellbeing options (including Gympass)
  • Mental health support and coaching available
ABOUT ZALANDO
It's the perfect time to join Zalando's journey, from being a pioneer in the world of e-commerce, to becoming the Starting Point for Fashion in Europe. We connect customers, brands, and partners across 25 markets.

Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 49 million active customers.

Our values: https://jobs.zalando.com/en/our-founding-mindset

do.More - our sustainability strategy: https://corporate.zalando.com/en/our-impact/domore-our-sustainability-strategy

Follow us on Instagram: instagram.com/insidezalando

Please note that all applications must be completed using the online form - we do not accept applications via email.

Similar jobs

More searches like this

Similar jobs