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Brand Manager, Calvin Klein Asia Pacific

Employer
Calvin Klein
Location
Hong Kong, Hong Kong
Closing date
7 Feb 2023

View more

Function
Marketing
Level
Manager
Hours
Full Time

Job Details

POSITION SUMMARY:

The Brand Manager is responsible for overseeing the development and implementation of brand marketing strategies, e nsuring global and regional campaign in terms of branding and product marketing initiatives are fully communicated to and implemented by local marketing teams (internal), and help generate awareness and drive traffic from consumers (external) to attain business goals.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

  • GTM: Support Senior Director in leading and managing fully-integrated 360 programs plans. Lead cross functional (Content, Comms, Media, VM, Online, CRM) teams to develop activation against marketing strategy and messaging.
  • Category Marketing: Analyze consumer buying patterns and market trends and oversees marketing activities to identify relevant opportunities and ensure the right messages are delivered to the consumers, by focusing on the specific product categories.
  • Paid Media: Lead regional paid media spend analysis and draw insights to optimize media spend. Work with third party agency to build strategies and support market execution.
  • Maintain ongoing communication flow and clearly defined process between the global, regional and local marketing teams to build regional relevant programs and execution.
  • Support local markets to understand go-to-market strategy and approach, and collaborate with them to build out local market plans
  • Manage consumer and competitive research with research agency
  • Leverage consumer insights that will influence strategic business recommendations and day-to-day project management.
  • Create marketing effectiveness analyses and KPIs to inform and measure strategy
  • Report on regional best practices, industry trends, business and marketing program results
  • Lead team collaborative spirit and nurture marketing executives


_____________________________________________________________

PROJECT MANAGEMENT:
  • Be organized and responsible to manage end to end projects against key milestones to keep projects moving forward and on track
  • Strong presentation skills to communicate briefs, align teams on vision and direction


DECISION MAKING:
  • Possess strong engaging and influencing skills
  • Provide recommendations and guide teams to make decisions in a timely manner
  • Ability to work with function heads provide team recommendations for final decisions


RESOURCEFULNESS/CREATIVITY:
  • Comfortable with all levels and cultures/relationship builder, needs to be able to navigate within the go-to-market teams locally, regionally and at CKI head office
  • Ability to manage conflicting priorities
  • Effectively and efficiently communicate internally and externally
  • Flexible and able to adapt in response to business and creative needs


ANALYTICAL SKILLS:
  • Digest research data to translate into strategic marketing actions.


OTHER REQUIREMENTS:
  • Bachelor's degree in marketing, advertising, communications or related fields
  • Minimum of 8 years' experience in consumer-marketing or communications
  • Knowledge of the retail operations a plus
  • Proficient in Word, Excel, and PowerPoint
  • Strong written and communication skills
  • Experience working with global and international offices/partners

Company

For five decades, CALVIN KLEIN has been a cultural catalyst, creating a legacy of iconic imagery and provocative conversation while retaining its American DNA and youth-inspired designs. Our associates are a group of talented individuals with unique personalities and perspectives. At CALVIN KLEIN, we take risks, embrace differences and strive to make a positive impact on the world. Above all, we care passionately for the brand, our customer and each other. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, CALVIN KLEIN is one of the world’s largest and most successful designer fashion brands. We are driven by our associates, creating one of the most visionary workforces in fashion. We are proud of who we are, what we do, and the future we are creating. Global retail sales of CALVIN KLEIN products exceeded $8 billion in 2017, and CALVIN KLEIN branded products are distributed in 110+ countries. CALVIN KLEIN employs a worldwide network of over 10,000 associates and operates more than 2,000 free-standing stores globally. Calvin Klein, Inc. was acquired by PVH Corp. in 2003.

Company info
Telephone
020 589 9888
Location
Danzigerkade
165
Amsterdam
Netherlands
1013 AP
NL

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