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Editorial and Beauty Copywriter

London, United Kingdom
Closing date
2 Dec 2022

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Job Details


At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.


Directly reporting to the Deputy Editor, the Editorial and Beauty Copywriter is responsible for writing content for our digital channels - including email,, the Burberry App and our social channels - as well as printed materials for events and key brand moments.


· Maintain the brand tone of voice across multiple channels, ensuring consistent accuracy and messaging.

· Work collaboratively with representatives from a variety of teams - marketing, digital design, social, art direction, events, etc. to deliver projects on schedule and to a high standard.

· Implement feedback from senior members of the team, making sure final copy is subbed and applied correctly.

The Editorial and Beauty Copywriter will work on email, .com, social platforms, events and third parties.


· Write copy for global marketing emails, covering topics ranging from runway shows and new product launches to digital innovations and gifting moments, according to brief and timings.

· Respond to regional email requests, liaising with local marketing contacts to establish the specifics of each brief.

· Write weekly landing and home page sells. Check copy in staging environment and feedback any required amends.

· Work with digital designers, marketing team and digital commerce to write rich, engaging content for storytelling pages.

· Write long-form SEO-rich editorial features which bring key brand moments to life, reflect our brand values and showcase our product in an elevated way.

· Write SEO copy for all new pages and refresh existing copy, liaising with the SEO team to ensure it is fully optimised for search.


· Create e-vite templates for regional marketing teams.

· Review and edit copy for BAU events suggested by regional teams.

· Review e-vite guidelines on a seasonal basis to ensure they are relevant and in keeping with brand tone of voice.

· Write collateral for brand events and runway shows, working collaboratively with the graphic design and events teams to refine the brief and ensure the messaging is consistent.


· Write all Burberry own-channel beauty copy, working closely with our licensing partners (COTY BEAUTY) to review all content created by them, making sure it adheres to our brand tone of voice.

Third Parties:

· Review suggested copy written by third party retailers, making sure it adheres to our brand tone of voice.

· Work on larger-scale projects with third parties, writing all copy in line with the retailers' requirements.


· Write store signage, window copy and miscellaneous printed collateral, working with the VM and graphic design teams.

· Create copy for digital tools (e.g. iPad applications for special events), from UX to storytelling.

· Produce copy for bought media adverts for both digital and print placements


· Experience of writing sparkling copy on a variety of subjects, including fashion and beauty.

· Have exceptional interviewing skills, honed through previous experience.

· Be a skilled enough writer to maintain the Burberry tone of voice while appreciating and adapting to the nuances of our different digital platforms.

· Experience of writing UX copy or an ability to adapt to the art of writing for the user experience.

· Comfortable and confident working creatively and collaboratively with various teams across the business.

· Able to work efficiently to tight deadlines, juggling numerous projects at once, and proactively sourcing the relevant information from key stakeholders.

· A good understanding of digital channels and how the luxury customer interacts with them.

· A creative mind who enjoys contributing ideas and creating strong, engaging content across all channels.


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || MARKETING || CENTRAL - DIGITAL MARKETING || n/a ||


Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons of the trench coat, trademark check and Prorsum knight, ensure continued brand purity and relevance globally across genders and generations.

At Burberry, every individual, every team and every function, shares an incredible passion for the brand and is guided by a ‘brand-first’ mind-set. Decisions are evaluated through the lens of the long-term health and vitality of the Burberry brand.

Burberry believes that in order to be a great brand it must also be a great company. Inspired by three Core Values - Protect, Explore, Inspire - rooted in the brand’s heritage and continually informing its guiding principles, Burberry leverages its compassionate and creative thinking culture to continually innovate and drive the brand forward.


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Horseferry House
United Kingdom
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