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Marketing Executive, TH HKMO

Tommy Hilfiger
Hong Kong, Hong Kong
Closing date
7 Feb 2023

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Job Details

  • Assist to plan, formulate and implement brands' integrated 360 marketing and communication strategies to build brand awareness, drive traffic and conversion


The duties of this position include, but are not limited to, the following:
  • Assist in development effective marketing & communication strategies to drive brand heat and business growth including new product launch, in-store event, social media, advertising plan, PR and CRM activities
  • Assist in implementation of PR initiatives such as press kit, PR & KPI reports, sample management, product loans and influencer/celebrity seeding program.
  • Work closely with retail operations, visual merchandising and buying teams to implement retail marketing activities to support stores
  • Create content and manage day-to-day digital and social media calendar
  • Negotiate and implement joint promotion and advertising spaces in malls
  • Evaluate metrics of marketing promotions/activities and provide deep analytical reports to management teams
  • Work closely with media and other vendors to carry out traditional and digital brand campaigns
  • Ad hoc projects


COMMUNICATION: Ability to communicate effectively to diverse audiences Delivers clear messages and ensures understanding. Uses effective listening skills.

COLLABORATION &TEAMWORK: Can work well independently, but also as an effective team member when necessary; establishing and maintaining good working relationships.

ORGANIZING: Works according to defined schedules and deadlines; takes direction well and able to work with high accountability; manages own work and tracks progress. Seeks out resources to get things done; able to multi-task and adapt to changing priorities.

ENVIRONMENT: Ability to work in fast-paced and dynamic environment, team-oriented setting.

  • Minimum 2-3 years in marketing /PR experience. Fashion retail is preferred.
  • Excellent English in writing, speaking, listening and reading
  • Good fashion sense and passionate on fashion retail industry
  • Highly organized, self-initiative, logical and responsible
  • Flexible and adaptable to business needs and dynamic retail environment
  • Excellent interpersonal skills and able to work under pressure
  • Detail oriented and good at number crunching
  • Computer literate (Word, Excel, PowerPoint)


TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. TOMMY HILFIGER, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $7.4 billion in 2017.

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Stadhouderskade 6 Amsterdam
1054 ES

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