Digital Trading Manager - 6 Month FTC

PURPOSE:
To support in the trading and site optimisation of regional Burberry.com sites and lead on providing reporting and insights to the wider team to help drive decision making

This is a 6 Month Fixed Term Contract

RESPONSIBILITIES

• Generate weekly, monthly, quarterly trade reporting and analysis on regional Burberry.com sites and third parties to understand customer's needs across different markets & identify opportunities for growth
• Attend regional trade meetings, presenting digital results and actions
• Partner closely with the central and local finance teams, providing analysis and support to aid forecasts
• Lead on analysis of online analytics and trade patterns in detail to ensure appropriate action is taken to pro-actively drive conversion.in each region
• Partner with central and local digital marketing teams on optimisation and localisation for regional sites, including .com, email and paid media
• Assist in digital strategic planning for short and mid-term, reviewing strategic pillars and localisation opportunities. Additional support business cases, collaborating with the Digital Product team to generate insights and research to support
• Manage omni-channel, stock and markdown reporting from a merchandising, product and analytics point of view
• Key contact in planning digital initiatives including pre-sale and client outreach strategies
• Support in buy prep analysis, providing regional insights whilst evolving the digital buy strategy
• Lead localised merchandising strategy, devising AB testing program and reporting to optimise conversion
• Manage & develop a team of Assistant Traders.

QUALIFICATION

• Good Communication skills and teamwork
• Accuracy, great attention to detail
• Analytical, good numerical skills, sourcing data & creating reporting
• Adaptable to learning new systems & problem solving
• Strong excel & powerpoint skills
• Some experience of GA/ContentSQ/Fredhopper/Looker or equivalent programs
• Experience of SEO & Paid marketing.

EXPERIENCE

• Previous digital or trading management experience in related area