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Brand Image Specialist/Visual Merchandiser (m/w/d) Berlin

Ralph Lauren
Munich, Germany
Closing date
7 Feb 2023

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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
As a company ambassador the Brand Image Specialist/Visual Merchandiser (f/m/d) in Berlin ensures the implementation of our seasonal guidelines and execution of rigs and interior/window displays in DTC (direct to consumer) as well as wholesale flagships in the region Berlin with the goal to enhance brand aesthetic and to create a memorable customer shopping experience. The responsibility in this role is the new Outlet Store (Polo Factory Store), from planning to organization of all decorative and visual belongings. Approximately 8 days VM-visits per season are mandatory to guarantee the standards and the support the business. On top of this the Brand Image Specialist (f/m/d) will be also handling important department stores in the wholesale business. It is key to get a full-time and experienced visual person (f/m/d) to guarantee the support of the retail business such as monitoring sales sell-through and different figures to adjust merchandising strategy to meet sales targets.

Essential Duties & Responsibilities
In-Store visual presentation
* Liaise with retail brand development and in-store management regarding all product presentation initiatives
* Ensure all product presentation guidelines are implemented and maintained
* Ensure the maintenance of Polo merchandising standards
* Setting up seasonal and transitional product flow strategies for the retails stores
* Manage and implement seasonal change-over (visual strategies)
* Manage the presentation of point of sale material
* Planning and implementation of new corner openings
* Drive sales through invigorating in-store visual merchandising presentations
* Protect and enhance all visual aspects in the given area of responsibility with a clear brand elevation approach Training
* Constantly train all Ralph Lauren sales staff and management on new directives
* Ensure that the staff is utilizing retail web and corporate directives when applicable
* Cascade seasonal and quarterly product flow directives as well as changes to teams
* Developing in-store training material and organize sessions
* Organize, prepare and conduct seasonal training seminars for wholesale in-store staff Reporting & Communication
* Regular analysis and report on sales volume compared to stock levels
* Feedback call outs and store needs to regional corporate management
* Communicate visual and sales results by creating weekly visit reports

Experience, Skills & Knowledge

* Creativity and very elevated visual skills
* Strong communications skills, both verbal and written in German and English
* Energy and enthusiasm a must
* Strong organization and multi-tasking skills
* Excellent computer skills (MS Office)
* Willingness to travel
* Driving license Are you interested in working for one of the world's most successful fashion brands and continuing your career in an international environment with varied tasks? We value the talent of each individual and therefore offer many exciting opportunities for individual development. We believe that our employees are key to achieving our business goals and therefore contribute to the success of our company. If you would like to become part of our unique success story and join our dynamic team of experts, please apply with your complete documents (cover letter incl. salary requirement & notice period, resume, references) to us! If you have any questions or require further information, please do not hesitate to contact us via email using the following address: We are looking forward to meeting you!


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