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Brand Image Specialist, Nordics

Ralph Lauren
Copenhagen, Denmark
Closing date
7 Mar 2023

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PR & Communications
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Job Details

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
We are hiring a temporary Product Presentation Associate to our Danish team. The Brand Image Specialist supports and maintains the Ralph Lauren brand image through product presentation and merchandising standards. The Brand Image Specialist is also responsible for fostering productive cross-functional relationships with internal partners that help build and execute profitable merchandising strategies. Teamwork, relationship management, effective communication, and attention to detail are critical aspects of this role. If you enjoy working in a dynamic environment, are passionate about human connection and storytelling, and would like to join the most successful fashion brand in the world to learn and develop your career journey in a diverse organization, we look forward to you becoming part of our family. Our ambition is for each person to bring their whole self to work. We believe that our employees are the key to achieving our business goals and thereby contribute to the success of our company.

Essential Duties & Responsibilities

• Provide visual merchandising support
• Merchandising mapping for monthly deliveries
• Early store/prototype set up
• New store openings
• Product and Creative initiatives/tests
• Manage calendar
• Participate in monthly buy meetings
• Standardize store layout, review floor plans, fixture placement, business placement, zone placement
• Work cross functionally to align product presentation strategies with department, division, company
• Manage quarterly process to ensure approvals and documents are on time per meeting cadence
• Manage tools needed for all early store process and execution

Experience, Skills & Knowledge

• Proficient/expert in Microsoft Office Suite. General knowledge in Illustrator, Photoshop, Adobe Suite a plus
• Ability to manage multiple on- going projects
• Capacity to maintain a project calendar/schedule and provide weekly updates
• Ability to complete assignments and meet deadlines in a fast-paced environment
• Ability to maintain and manage relationships at all levels
• Ability to work independently or in a team environment
• Exceptional oral, listening, leadership skills
• Excellent attention to detail and strong organizational and analytical skills
• General knowledge of product presentation strategies
• Fluency in Danish and English are mandatory, both spoken and written


Ralph Lauren, whose name is synonymous with American lifestyle, timeless design and impeccable quality, is a cultural icon who has built the Ralph Lauren Corporation into one of the most successful companies in the world. As the first designer to produce a complete lifestyle vision, Mr. Lauren created a global brand exemplified by style, sophistication and the utmost attention to detail. Today, the Company is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances.

Since 1967, Ralph Lauren has cultivated the iconography of America, as well as that of Europe and the exotic themes of other cultures, redefining a style of luxury that is recognized and coveted around the world. “I have always had a clear vision,” he said. “I wanted to develop quality products and create a whole world around that. It means taking risks, going with what you feel, but never losing sight of your vision and conviction.”

At Ralph Lauren, we like to inspire—and to be inspired. Our teams are dynamic, collaborative and innovative—and we are always looking to build them with the strongest, most inspiring people in the world.

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New York
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