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PR & Influencer Executive

Employer
The Fold
Location
London (Greater) (GB)
Closing date
22 Jan 2023

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Function
PR & Communications
Level
Coordinator / Executive
Contract Type
Permanent
Hours
Full Time

Job Details

We are looking for a confident and enthusiastic individual to join our Marketing team as PR and Influencer Executive.

This is an exciting opportunity to join a growing global brand and plan and execute Influencer and PR campaigns. You’ll be responsible for managing the end-to-end operations for The Fold’s press, influencer affiliate programme, VIP and brand ambassador activities.

Reporting to the Communications Manager, you will establish relationships with key influencers and brief content stories to elevate brand perceptions. You will build a network of Influencer partners and work closely with the wider marketing and creative team to maximise the impact of our seasonal campaigns.

The ideal candidate will have a background in PR/influencer marketing and have great media contacts.

Your responsibilities:

  • Support the Communications Manager with the day-to-day press, influencer and VIP activities.
  • Develop and execute PR and influencer campaigns.
  • Nurture relationships with key media, stylists and influencers.
  • Manage our Influencer affiliate programme, ensuring influencers are creating content around relevant campaigns and with the best products.
  • Assist with planning and coordinating seasonal press days and events.
  • Write and distribute media alerts, press releases and other materials.
  • Be part of setting strategic KPIs and feeding back to the wider team.
  • Create and update the PR and Influencer activity calendar.
  • Collate and compile weekly and monthly reports.
  • Oversee seasonal gifting projects for press and influencers.
  • Work with the Marketing and PR intern to manage press requests, samples and send-outs.
  • Create compelling PR story angles to maximise coverage in target print and online media.
  • Brief our graphics team on creative assets needed for PR and influencer activity, events and key projects.
  • Research and identify relevant influencers in new and existing markets on an ongoing basis.
  • Contribute to social media planning by suggesting earned editorial and Influencer/VIP content.
  • Manage, motivate and develop the Marketing and PR intern.

Your skillset:

  • Highly organised, with great multitasking skills.
  • Able to communicate your ideas effectively.
  • A great storyteller and writer.
  • Understanding of the digital landscape.
  • Strong people skills.
  • A strategic and creative thinker.
  • Excellent verbal and written communication skills.
  • Microsoft Office Suite experience.
  • Able to identify new and future trends.
  • Ability to work efficiently and manage workload within a fast-paced environment.
  • A real can-do attitude with a willingness to get stuck in and make great things happen.

Benefits of working with The Fold:

  • Pension scheme. 25 days holidays,
  • in addition to the usual bank holidays.
  • Modern West London office with complimentary drinks and snacks.
  • Work from home once a week.
  • Inspiring Q&A talks with leading professionals.
  • A Fold gift card twice a year (after successful completion of probationary period).
  • Staff discount policy, including 50% off the full retail price for friends and family.
  • Staff perks, such as a National Art Pass
  • Regular team socials.

About The Fold:

The Fold is an award-winning womenswear brand with a mission to empower women to realise their ambitions. The brand creates beautiful, high-quality collections to help women to feel their most confident selves. The Fold has a wide-reaching international audience and has dressed some of the world’s most influential female leaders and innovators.

Join The Fold Team:

We are an ambitious, supportive, and passionate team who love what we do. We are founder-led, and we lead by example – never compromising on quality. We are committed to encouraging equality, diversity and inclusion across our business and within our teams, creating equal opportunities for employees and applicants.

Our Culture:

We are an ambitious, supportive, passionate team who love what we do. We are Founder-led, and we lead by example – never compromising on our quality. We strive to uphold a values based working culture with five key principle across the business:

  1. Be Humbitious: Be ambitious for yourself and The Fold in a humble way - don’t be a diva.
  2. Wrap it up with a bow on it: Be a complete finisher, be able to trust others to take on a job completely and fully, and earn that same trust yourself.
  3. Be Empowered: Take on responsibility, share your views confidently but kindly, feel ownership, take pride in results,
  4. Fold Gold Standard: Quality and professionalism, don’t just ‘let it go’, pride ourselves on attention to detail and excellence in everything we do, deliver results.
  5. Embrace, pace, progress and adventure: Know that to fully embrace our ambition and our challenges, this will mean stepping out of your comfort zone - get comfortable being uncomfortable.

Company

Founded in 2012, The Fold is a brand devoted to working women – creating timeless pieces that offer impeccable finish, durability and unique contemporary design. 

Founded to empower women to realise their ambitions, The Fold is committed to creating truly unique, high-quality designs that are both flattering and functional. Our direct-to-consumer British brand has dressed some of the world’s most successful and stylish female leaders and innovators. We’re a dynamic, founder-led business with a commitment to encouraging diversity and equal opportunities for all. We strive to lead by example – never compromising on ethics or quality – and we’re on the road to becoming the go-to global brand for working women. Big things are coming, so why not join The Fold? 

 

 

Company info
Website
Telephone
+44 (0) 20 7336 7599
Location
4th Floor, Black Arrow House,
2 Chandos Road
London
Greater London
NW106NF
GB

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