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Assistant Manager, Communication & Community, Marketing, CK China

Employer
Calvin Klein
Location
Shanghai, China
Closing date
9 Mar 2023

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Function
Marketing
Level
Manager
Hours
Full Time
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Job Details

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

Be responsible for 3 brands daily executions including PR plan by campaign/project, influencer/ talent seeding plan, editorial pitching, assets production support and management, communication for activation & event.

  • Work closely with regional team and appointed agency for yearly strategy/plan development, monitoring and control the performance timely, measure and report performance of marketing campaigns and access against goals.

  • Explore strategic collaboration possibilities with key media/ press, and integrated ATL and BTL resources to enhance the awareness.

  • Build, manage and support the brand relationships with journalist, celebrities and their agents, socialites, influencers, etc.

  • Support line manager to build holistic influencers strategy and execution plan

  • PR budget planning and management, continuously improve ROI by improving financial effectiveness, to build brand awareness and realize the sales potentials

  • Coordinate digital, retail marketing, CRM team and partnership with ECOM team to achieve marketing objectives.


QUALIFICATIONS & EXPERIENCE:

Experience:
  • Minimum 5+ years of Marketing and or PR/EPR functions management experiences in the international brands or well-known PR agencies. Familiar with multi- national organization and fashion/ luxury retail industry.

Skills:
  • Strong project and time management skills;
  • Ability to plan tasks and timetable in advance, manage and coordinate timetable with multiple functional team and business units;
  • Digital/social experience in PR/media function is preferred
  • Fluent English communication skills, including verbal and written communication
  • Strong interpersonal skills
  • Detail-oriented, good planning and organizing skills with ability to cope with changes

Education:
  • Bachelor Degree, majored in advertising and marketing related majors

Company

For five decades, CALVIN KLEIN has been a cultural catalyst, creating a legacy of iconic imagery and provocative conversation while retaining its American DNA and youth-inspired designs. Our associates are a group of talented individuals with unique personalities and perspectives. At CALVIN KLEIN, we take risks, embrace differences and strive to make a positive impact on the world. Above all, we care passionately for the brand, our customer and each other. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, CALVIN KLEIN is one of the world’s largest and most successful designer fashion brands. We are driven by our associates, creating one of the most visionary workforces in fashion. We are proud of who we are, what we do, and the future we are creating. Global retail sales of CALVIN KLEIN products exceeded $8 billion in 2017, and CALVIN KLEIN branded products are distributed in 110+ countries. CALVIN KLEIN employs a worldwide network of over 10,000 associates and operates more than 2,000 free-standing stores globally. Calvin Klein, Inc. was acquired by PVH Corp. in 2003.

Find Us
Telephone
020 589 9888
Location
Danzigerkade
165
Amsterdam
Netherlands
1013 AP
Netherlands
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