PR & Marketing Manager (US)

This position will hold a vital role within the Wolford US Marketing & PR team, working cross functionally with all departments, and in partnership with the Global Marketing Team, headquartered in Milan, Italy. The PR & Marketing Manager reports into the US Head of Marketing & PR.

The ideal candidate is energetic, collaborative, analytical, and thrives a in a fast paced environment. A true team player with the ability to work on own initiative when required, this individual has a passion for marketing and must be interested researching & coordinating marketing opportunities, and driving events & activations to elevate brand positioning. This role sits within the US PR & Marketing team, supporting the Wolford brand building marketing initiatives and sales driving activations within the Americas.

Key responsibilities include:

• Support Head of US Marketing & PR in the execution of events & partnerships

• Liaise with trade marketing partners to regularly update brand assets & secure promotion of retail events/promotions Research & recommend appropriate trade marketing opportunities
• Liaise & partner with retail fleet to ideate, develop, secure, & execute retail events & activations Maintain & distribute marketing event calendars
• Generate, update & distribute event recaps
• Research industry trends & competitor analysis, generate recommendations for marketing activations & partnerships
• Coordinate and report on all paid media placements
• Assist in maintaining the US Marketing & PR budget, actuals & accruals
• Liaise with finance team to coordinate for vendor setup, timely payment, etc.
• Serve as main point of contact for vendors & partners within the event/activation scope
• Support Marketing & PR Team with administrative tasks & larger Communications initiatives

Desired Experience:

• Bachelor’s degree 3+ years relevant experience working for a RTW fashion brand
• Experience in coordination & execution of events
• Experience with Microsoft Office, AS400, Lotus Notes, Canva
• Strong time management skills & ability to work proactively
• Strong written & verbal communication skills Highly detailed oriented with ability to work within a small team
• Strong understanding of market trends

Perks:

• Flexible in-office schedule, Summer Fridays, Employee discount, 401k Match