Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
In January 2022, the Company undertook a major organisational structure change to respond to the new Fashion retail environment. This includes the consolidation of the Company's global Marketing and Branding functions, and the establishment of a new Consumer Intelligence and Experience (CIX) organisation, focused on leveraging consumer insights and predictive analytics to drive personalised consumer experience at scale. Within this team, the CMI function is designed to drive the consumer-centricity of our organisation, grounded in industry-leading ad hoc and continuous research, in order to shape our thinking, challenge and in so doing influence the global strategies and marketing plans. We have the ambition to quickly transform the way the business thinks about our consumers, delivering key insights on our consumers, shoppers and brands through a number of exciting research projects planned in 2023. To help us in this transformation and rolling out these projects, we are seeking a passionate and highly motivated individual to drive the cross-category projects (e.g. brand tracking study, macro-consumer trends etc)
Essential Duties & Responsibilities
Reporting into the Global Head of CMI, you will be responsible for the project management and delivery of key cross-category projects, providing invaluable insights to drive the business and acting as an insights partner for both global and regional teams. This will entail the following: · Owning and becoming the expert of Ralph Lauren's multi-country brand tracking study i.e. leading the project management, working with the research agency to identify and address any problems (e.g. with sampling), managing stakeholders and delivering strong & action-oriented quarterly reports to the business. · Working on key cross-category projects (both qualitative and quantitative) from start to finish, which will include: outlining research needs and designing the studies, liaising with all global and regional stakeholders to ensure the brief meets their needs, ensuring the RFP process is completed smoothly and on time, working closely with the chosen agency to ensure projects are delivered on time with strong, actionable insights at the heart. In 2023, these projects will include U&As and path to purchase studies as we continue to build our foundational insights. · Working with the Customer Insights team and Data Analytics team on the NPS shopper study to derive deep and ongoing insights on how to improve the customer experience both instore and online · Identify opportunities to drive Ralph Lauren growth and contributing to category and brand strategy planning · Partnering with the regions to ensure all projects are including their markets' view and quickly becoming a trusted and efficient point of contact for all cross-category queries. · Building strong working relationships with our external agencies and continually working to identify new methodologies and innovative agencies to partner with
Experience, Skills & Knowledge
- Strong research skills, from questionnaire and sample design to reporting, with good experience in quantitative studies and brand trackers - Ability to pull data and build story from data tables is essential - Excellent attention to detail when handling and manipulating quantitative data - - Strong analytical skills with the ability to turn complex data into clear insights with business-led recommendations and proven strategic thinking - - Comfortable presenting to senior leadership - - Expert in Excel and Powerpoint - - Curiosity in understanding consumers and their relationships with brands - - Proactive and autonomous yet also strong team player. - - Passionate and driven