Digital Marketing Manager

OVERVIEW

We are looking for a highly motivated individual to support the continued success across our marketing team, by owning and driving our performance marketing and developing the area of data analytics further in the company. The successful candidate will have solid, hands-on experience in digital marketing, and be an analytical, data driven and strategic thinker.  

The Digital Marketing Manager will be a crucial part of a dynamic and fast-growing team based in London, W1, as part of the Marketing & E-commerce team. This is an exciting opportunity to take ownership and contribute to the company’s future success in a high-growth environment.

In addition to owning the digital marketing strategy and execution, a key part of this role is to provide actionable insights that support and inform our wider sales- and marketing teams, be it within CRM, UX or other areas of the business. The Digital Marketing Manager will be analysing data from multiple sources to create a deep understanding of site visitors and multi-channel customers. A key skill is to be analytical and able to communicate numbers simply and easily to the team.

MAIN DUTIES AND RESPONSIBILITIES

Paid Digital

• Own the area of digital marketing with the main goal to grow Métier’s E-commerce business through increased brand awareness and customer acquisition across geographic markets
• Work in close partnership with the CEO to develop marketing budgets, constantly adjusting and optimising spend based on sales performance, KPIs and trends
• Develop and manage overall marketing testing plan across all digital channels
• Manage Google Search and Shopping/PMax at a campaign level, tracking to ensure performance exceeds KPI goals
• Manage Paid Social at a campaign level, tracking to ensure performance exceeds KPI goals
• Manage day-to-day asset delivery and approvals for all digital assets required to support digital campaign execution, in close partnership with the E-commerce team
• Manage day-to-day relationship with paid media agency, ensuring that creative, messaging, targeting, budget, and campaign execution recommendations are aligned with the brand strategy and target audiences. Briefing the agency ads in line with the marketing calendar
• Managing a scale-up of media spend and efficiency by working closely with the E-commerce, Finance- & Planning teams to support revenue forecasting and spend planning
• Conduct weekly, monthly, and quarterly digital marketing performance reports to support digital marketing operations
• Improve reporting on marketing attribution and marketing mix optimisation

Affiliates

• Launch and own affiliate marketing program to help support the growth of E-commerce
• Manage day-to-day of the future affiliate marketing program
• Monitor performance and budgets, including commission and spend  
• Manage campaign analysis of the affiliate program and make informed recommendations to optimise and develop the program
• Work together with Brand team to create affiliate marketing material

Partnerships

• Own the digital marketing strategy for partnership launches and wholesale campaigns, with support from the wider Commercial- & Brand teams. 

SEO

• Oversee in-house SEO work with support from agency

Analytics

• Develop and run daily, weekly and monthly dashboard reporting to provide the wider business with a clear view of the digital marketing performance, but also wider marketing- and CRM insights
• Ensure the accuracy of data and reports for the highest quality of standards and translated into clear and digestible insights for key stakeholders to be used for actionable strategies
• Providing analysis around customer behaviour and lifecycle, product performance and conversions, promotion impact, customer analysis and industry & competitor trends
• Channel attribution and funnel performance reporting and optimisation
• Constantly test new ideas and closely monitor their performance

Personal Competencies/Skills

• Minimum 3 years’ hands-on experience in digital, direct-to-consumer marketing
• Advance Google Analytics skills
• Experience working with, and building reporting in Google Data Studio, Microsoft Tableau and/or other visualisation tools
• Advanced Excel skills
• Experience from the US market greatly beneficial
• Experience from another luxury brand greatly beneficial
• Basic skills in Photoshop could be beneficial

Candidate’s Background

• A logical and analytical thinker
• Is passionate about online trading and problem solving
• Excellent written and verbal communication skills, with ability to influence others to achieve buy-in for recommendations
• Highly accurate with a meticulous eye for detail
• Able to partner with key cross-functional partners to drive insights from the analysis to conclusion
• Takes pride in their work and enjoys seeing tasks through to completion

Start date: Immediate