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Channel Innovation Manager, Marketing

London, United Kingdom
Closing date
3 Mar 2023

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Job Details


At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.


  • This role sits firmly in the marketing department, within the Digital Innovation team, which is responsible for the creation of special marketing initiatives that don't sit firmly within a single channel, but rather span many at a time: from virtual spaces, to social and in-store.
  • This marketing role will be responsible for helping to bring the digital innovation vision to life through the creation and delivery of pioneering customer experiences for the metaverse and beyond.
  • Successful candidates will have tested experience in marketing - from strategy creation and implementation, through to execution and project management.
  • They will be creative, with notable enthusiasm for new technologies and consumer trends that enable Burberry to tell its brand stories in new, unimaginable ways.


  • Deliver innovative multi-platform, multi-channel marketing experiences across a wide gamut of mediums, technologies, and methods from or in stores through to broader metaverse and gaming activations
  • Work with the Director and the broader team to help implement the team's strategic priorities. They will need to have a good understanding of the business and have the vision to create future-looking plans that help build brand love.
  • Run the day to day of complex initiatives - managing timely roll out of agreed plans, managing creative development and approvals, gathering team input across key departments and stakeholders across various teams
  • Working in close collaboration and partnership with key marketing channels and delivery teams.
  • Navigating the joins across various teams and initiatives beyond marketing, identifying opportunities for synergies, collaboration and efficiencies
  • Partner with the broader creative media department, channel innovation working teams, creative technology, architecture, VM and others to help deliver coherent and authentic brand experiences
  • Pull together and effectively manage campaign budgets - to ensure we are able to deliver the right scope at the right cost.
  • Champion new technologies, pro-actively staying up to date with the latest trends in the innovation space, with a particular focus on Web 3 technologies and experiences, virtual product, and the meeting point of physical and digital experiences. Ultimately seeking out fresh ways for Burberry to enable self-expression in virtual spaces.
  • Consistently serve as a source of inspiration and galvanisation around the department and wider business to create pioneering experiences.


  • Work across many different channels and teams, exciting and inspiring others to deliver on their behalf. This will require outstanding communication skills, the ability to build and manage relationships and foster efficient and collaborative ways of working across the whole team.
  • Effectively lobby and win support for key initiatives across multiple channels and organisational teams

  • A strong communicator, able to manage both up and down in the most effective and efficient way.
  • As all projects will involve the participation of multiple cross-discipline teams, open, multi-directional and continuous communication is an essential part of the every day and the key to a successful roll out.
  • Exemplary at presenting ideas at both a high level for senior stakeholders, but also at a more detail level for peers and working teams - someone versed in storytelling and taking people on a journey.

Problem Solving
  • A creative problem solver - using a broader, bigger-picture perspective to think outside the box to find solutions and options in the face of challenges and evolving priorities.
  • Be flexible and resilient to an ever-evolving market, especially in this time of brand transition.
  • Pro-active and self-driven - able to manage and prioritize workload for self and priorities for others, with an acute attention to detail


  • You might have a bachelor's degree from an accredited college/university in marketing, advertising, communications or similar area. Or if not, you will have relevant demonstrable work and life experience you can talk about.
  • Experience in marketing and/or digital marketing is essential - seeing projects from conception all the way through to delivery and reporting.
  • Demonstrable strategic prowess - the ability to understand the "why" and see the bigger picture to help create meaningful activations
  • Knowledge of and passion for the latest digital consumer trends and platforms (Blockchain, web 3, gaming, AR, VR, etc.), and a passion for using these to tell stories in exciting ways.
  • Firm understanding for the luxury and fashion industries, with an enthusiasm for the specific consumer and their needs.
  • Results driven individual, with good understanding of reporting and KPI tracking methods
  • Strong writing, communication, storytelling and verbal presentation skills in English
  • Proficiency in MS Office products.


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || MARKETING || CENTRAL - DIGITAL MARKETING || n/a ||


Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons of the trench coat, trademark check and Prorsum knight, ensure continued brand purity and relevance globally across genders and generations.

At Burberry, every individual, every team and every function, shares an incredible passion for the brand and is guided by a ‘brand-first’ mind-set. Decisions are evaluated through the lens of the long-term health and vitality of the Burberry brand.

Burberry believes that in order to be a great brand it must also be a great company. Inspired by three Core Values - Protect, Explore, Inspire - rooted in the brand’s heritage and continually informing its guiding principles, Burberry leverages its compassionate and creative thinking culture to continually innovate and drive the brand forward.


Find Us
Horseferry House
United Kingdom
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