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Director of Marketing and PR, North America

Employer
Scotch & Soda
Location
New York, United States
Closing date
3 Mar 2023

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Scotch & Soda is seeking a passionate marketing/PR professional to develop and execute all PR and Marketing brand activities in North America. The position will be responsible to build brand awareness via editorial placements, celebrity/influencer partnerships and storytelling in the consumer and business space, organize events and plan strategies to drive traffic to all distribution channels including retail locations, outlets and wholesale.

Job responsibilities:


    Brand Marketing
    • Develop a compelling, regional marketing strategy for directly owned stores/outlets, aligned to the global brand strategy based on business trends, organizational priorities, and key regional moments
    • Coordinate with CRM/ECOM, Store Operations, Visual Merchandising, and Buying/Planning teams to launch cross functional promotions and ensure cohesive campaign messaging across all marketing vehicles
    • Collaborate with cross functional departments to develop timely go-to-market strategies for key capsules, launches and collections
    • Liaise with Store Operations and Visual Merchandising to strategize and execute priority messaging in store based on global marketing calendar
    • Lead marketing efforts for new store openings
    • Develop and execute in-store band activations across 50+ retail locations
    • Manage local marketing efforts, including collaboration with mall marketing partners, local businesses, and various partnerships
    • Collaborate with Creative Services team to brief projects and review/sign off creative assets
    • Work closely with global Marketing, social media, and PR teams
    • Develop and influence the global marketing team through informative presentations/suggestions to perfect the implementation of channel activation plans, and ensure effective market impact to support the overall business growth in North America
    • Manage annual budgets across all channels including wholesale and retail brand marketing
    • Experience reporting on KPIs and proactively creating strategies to improve performance

    Public Relations
    • Collaborate with HQ PR team in Amsterdam in developing a cohesive PR strategy for the North American market
    • Responsible for all ambassador, television, and movie product placements
    • Facilitate all sample requests and pulls of product
    • Ensure brand storytelling is told consistently through all points of sale (collateral, events, internal/external communications)
    • Oversee an external PR agency
    • Collaborate with the PR agency and global PR director to plan and execute PR campaigns and release distribution
    • Create and manage editorial calendar for North America
    • Work with LA-based VIP coordinator for all celebrity placements
    • Maintain and build direct relationships with key press contacts, opinion makers and industry figures
    • Bi-annual press presentations in LA and NYC
    • Manage influencer, seeding and PR annual budget
    • Work closely with the Social Media team to provide content to attract the North American market
    • Expand partnerships with stylist, celebrity, and influencer relations to increase the company's brand reach and awareness
    • Track campaign success and media coverage through weekly/monthly reporting
    • Manage all Marketing and PR yearly budgets while scaling programs to save on costs


Our ideal candidate

    • Strong critical thinking and decision-making skills with an ability to think out of the box
    • Understanding of the retail market, specifically fashion, lifestyle, and partnership marketing
    • Innovative and team-oriented
    • A self-starter who can manage priorities and workload while owning the marketing channel
    • Possess the business acumen, relationship building, influence, and communication skills to build strong relationships with senior leaders and external vendors
    • Established connections with media outlets, influential contacts, and stylists
    • History of agency and budget management
    • Desire to participate in a fast-paced environment with rapidly changing priorities
    • Determination to succeed in a high pressure environment
    • Capable of adapting to a quickly changing priorities, handle multiple tasks simultaneously, work well under pressure and be able to prioritize
    • Able to recognize success as well as failure and take responsibility for results
    • Professional verbal and written communication skills
    • Ability to voice opinions and inspire a global team
    • Adobe Photoshop, Illustrator and InDesign experience a large plus
    • Degree with 5+ years' experience in marketing, communications or similar field


Lots to love:

  • Salary ranger of 115k-130k DOE
  • 401k for all employees after 1 year of employment
  • Health benefits such as dental and FSA


ABOUT SCOTCH & SODA

Born in Amsterdam, Scotch & Soda celebrates the free spirit of its birth city. Endlessly optimistic, we champion individuality, authenticity and the power of self-expression to create the unique - an attitude reflected in our designs. The Scotch & Soda collections include menswear, womenswear, kidswear, denim, eyewear, fragrances, and accessories, occupying a unique space in today's fashion landscape. Globally, we're expanding, with stores in major cities in Europe, North America, Asia, the Middle East, Africa and Australia - and we'd love for you to be part of the journey.

Application process

Phone call with the recruiter

One of our recruiters will review your application and get in contact with you if there's a match

First interview



Upon a successful phone screening, we will invite you for an interview

Short assignment or second interview

Depending on the role, we will ask you to complete a short assignment or invite you for the second interview.

Offer



You will receive an offer as soon as we make a selection - good luck!
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