You will need to login before you can apply for a job.

Lead Copywriter

The Fold
London (Greater) (GB)
Closing date
16 Feb 2023

View more

Coordinator / Executive
Contract Type
Full Time
You need to sign in or create an account to save a job.

Job Details

Full-time position reporting to the Head of Brand.

We are looking for an enthusiastic, self-motivated, and creative wordsmith who takes pride in crafting creative engaging copy across all customer touchpoints.

As the lead writer you will work closely with the Head of Brand to create brand toolkits to ensure consistent on-brand content is always created.

You will enjoy creative storytelling and writing impactful copy to evolve the way we connect with our customers and The Fold community.

Your Responsibilities:

  • Act as guardian of The Fold’s tone of voice.
  • Deliver clear, impactful and engaging copy that brings to life our creative vision.
  • Write and edit creative copy at a senior level across all customer touchpoints including emails, product pages, extended online content, look books and social posts.
  • Ensure that content output aligns with the brief both creatively and commercially and champions our point of view.
  • Find new ways to develop our storytelling and engage our customers through copy, whether it be collection focuses, community and purpose-led storytelling or sustainability messaging.
  • Work with the wider marketing team on the development of ideas and delivering creative campaigns.
  • Support, manage and mentor a junior copywriter.
  • Create and deliver clear, concise service-led and instructional copy (particularly for the website) as required.
  • Manage the copy workflows ensuring efficient processes and all deadlines are met.
  • Take responsibility for the end-to-end copy production process, modifying copy as required and always looking at ways to improve the process.

Your Skillset:

  • Excellent written English, impeccable grammar, spelling and proofreading skills.
  • Experience writing marketing copy for looks book, content features, emails, campaigns, and paid and organic social channels.
  • Show agility and the ability to work on multiple projects at once with numerous stakeholders.
  • Experience in SEO copywriting and working with SEO teams would be of benefit.
  • An openness to feedback and constructive criticism.

About you:

  • You have a strong background in copywriting with experience mentoring junior team members.
  • Meaningful experience in and passion for the fashion and luxury sector.
  • Display excellent written and verbal communications skill and exceptional creative talent.
  • You are highly collaborative, detail-oriented and a strong communicator, able to work cross-functionally with broader teams and key internal stakeholders.
  • You will thrive in busy environments and enjoy being part of a dynamic team.
  • You are passionate about copywriting, pro-active, a perfectionist, and can work at the speedy pace we’re used to, both managing our own workload and assisting others.

Benefits of working with The Fold:

  • 25 days holidays in addition to the usual bank holidays.
  • Modern West London office with complimentary drinks and fresh fruit.
  • Inspiring Q&A talks with leading professionals.
  • A Fold Gift card allowance to spend at The Fold.
  • A Staff discount policy with 50% off the full retail price.
  • A National Art Pass – lets you enjoy free entry to hundreds of museums, galleries, and historic houses across the UK and 50% off major exhibitions.
  • Bike to work scheme, save on the cost of bikes and equipment.
  • Regular team socials.
  • In our office, you can expect to enjoy complimentary Nespresso coffee, fresh fruit and treats.
  • Out of work, we’ve enjoyed Secret Cinema, Crazy Gold, Escape Rooms, Ice skating as well as enjoying homemade cocktails and casual beers.

About The Fold:

The Fold is an award-winning womenswear brand with a mission to empower women to realise their ambitions. The brand creates beautiful, high-quality collections to help women to feel their most confident selves. The Fold has a wide-reaching international audience and has dressed some of the world’s most influential female leaders and innovators.

Join The Fold Team:

We are an ambitious, supportive, and passionate team who love what we do. We are founder-led, and we lead by example – never compromising on quality. We are committed to encouraging equality, diversity and inclusion across our business and within our teams, creating equal opportunities for employees and applicants.

Our Culture:

We are an ambitious, supportive, passionate team who love what we do. We are Founder-led, and we lead by example – never compromising on our quality. We strive to uphold a values based working culture with five key principle across the business:

  1. Be Humbitious: Be ambitious for yourself and The Fold in a humble way - don’t be a diva.
  2. Wrap it up with a bow on it: Be a complete finisher, be able to trust others to take on a job completely and fully, and earn that same trust yourself.
  3. Be Empowered: Take on responsibility, share your views confidently but kindly, feel ownership, take pride in results,
  4. Fold Gold Standard: Quality and professionalism, don’t just ‘let it go’, pride ourselves on attention to detail and excellence in everything we do, deliver results.
  5. Embrace, pace, progress and adventure: Know that to fully embrace our ambition and our challenges, this will mean stepping out of your comfort zone - get comfortable being uncomfortable.




Founded in 2012, The Fold is a brand devoted to working women – creating timeless pieces that offer impeccable finish, durability and unique contemporary design. 

Founded to empower women to realise their ambitions, The Fold is committed to creating truly unique, high-quality designs that are both flattering and functional. Our direct-to-consumer British brand has dressed some of the world’s most successful and stylish female leaders and innovators. We’re a dynamic, founder-led business with a commitment to encouraging diversity and equal opportunities for all. We strive to lead by example – never compromising on ethics or quality – and we’re on the road to becoming the go-to global brand for working women. Big things are coming, so why not join The Fold? 



Find Us
+44 (0) 20 7336 7599
4th Floor, Black Arrow House,
2 Chandos Road
Greater London
United Kingdom
You need to sign in or create an account to save a job.

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert