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Communications Manager

Carfrae Consulting
New York City, New York
Closing date
17 Feb 2023

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PR & Communications
Contract Type
Full Time
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Communications Manager

Carfrae Consulting is a global consultancy that provides hands-on, strategic counsel for brands in all areas of communications, branding, public relations, marketing, media, events and content creation. Agency clients include CLOSED, Dr. Barbara Sturm, Perfect Moment, RH (Restoration Hardware), The Colony Hotel Palm Beach, Wölffer Estate, and Zimmermann.

Carfrae Consulting is seeking an established Public Relations & Communications Manager with a focus on fashion, specifically in the luxury realm. We are looking for someone with strong fashion expertise, demonstrable editorial success and networks, and proven agency experience. Candidates must be available full time and based in New York City, with in-office teamwork expected.

Skills & Requirements

  • Proven interest and expertise in fashion public relations, marketing and communications; preferably with a focus on luxury markets
  • Strong editorial relationships required, with proven PR success ideally across multiple lenses (fashion, lifestyle, business, culture)
  • Tactical experience managing fashion samples, including editorial loans and VIP dressing; preference for candidates who also have strong stylist relationships
  • Expert ability to research, prepare and present client communications strategy decks
  • Proficiency in managing and maintaining editorial databases
  • Superb ability to track, measure, and report on KPIs including editorial placements, gifting initiatives, events, social campaigns, and special activations
  • VIP, influencer, and social relationships a plus, as well as experience leading social campaigns and VIP events/activations
  • High-level knowledge of print and digital media landscapes as well as social media and emerging platforms essential
  • Experiential event knowledge a plus, from event concepting, production management, guest list management and dressing, through event press coverage and post-event reporting
  • Highly organized and detail-oriented with the ability to lead a team to set, meet, and exceed client expectations and KPIs
  • Excellent verbal and written communication and presentation skills are compulsory 
  • Strong interpersonal skills with an eagerness to build and maintain media relationships 
  • Experience leading multiple client accounts and the ability to self-manage competing deadlines
  • Ideal candidates will have a minimum of 4-5 years of PR & communications experience with demonstrated ability to be client facing and managing junior team members
  • Bachelor’s degree (or higher) in fashion, communications, marketing or a related field preferred
  • High proficiency with Microsoft Outlook & Google Drive

Responsibilities & Opportunities

  • High level press strategy development, pitching, and placement with national and regional print and digital outlets
  • Developing relationships with editors, influencers, VIPs, and high-level industry executives on behalf of clients and the consultancy 
  • Crafting client gifting strategies and identifying KOLs to engage; leading seeding and gifting efforts to meet KPIs
  • Servicing client stakeholders and representing the agency across multiple clients while overseeing junior team members to deliver continuous results
  • Organizing and managing press and VIP events, including product launches, presentations, private events, and influencer activations
  • Proactively seeking new opportunities for all agency clients, including media placements, events, speaking opportunities, partnerships and social media
  • Managing inbound press requests and interfacing with external agencies on behalf of consultancy clients
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