Ecommerce Manager

Christopher Kane is the London label challenging fashion ideologies and notions of beauty since 2006. The ordinary is transformed into the extraordinary when collections that start with autobiographical inspirations are realised using innovative techniques 

Founded by brother and sister Christopher and Tammy Kane, the label launched following Christopher’s award-winning Central Saint Martin’s MA show 

London Fashion Week shows such as Domestic Services, Sex in Nature and More Joy are unpredictable and provocative. Each season is diverse yet distinctly Christopher Kane with sensuality, creativity and with ever present 

Winner of the Vogue Fashion Fund and 4 British Fashion Awards, including New Designer of the Year and later British Fashion Designer of the Year

Upending expectations of luxury with playful irreverence, the label is the benchmark for those who dress to please themselves

Showing on the London Fashion Week calendar, the brand produces four collections a year and is stocked in stores globally

The sister brand, More Joy, is a daily mantra, a talisman for hope and good karma; a message worth sharing

First seen on the AW18 catwalk, More Joy by Christopher Kane has evolved into a standalone lifestyle brand with a dedicated community following

Alongside seasonal events and collaborations, the brand offers genderless jersey, homewares and accessories

Position Ecommerce Manager

Location E8, London 

Role Objective

The Christopher Kane Ecommerce Manager is responsible for managing the ecommerce business through maximising user experience and enhancing the online platform in line with the brand ethos

Working closely with all departments, both inhouse and brand partners, they control and implement best practice end-to-end from launch delivery to website operations and customer retention

They will oversee all aspects of the ecommerce business from budgets, digital marketing, CRM, analysis, logistics, and will be a pillar of implementing growth targets and strategy for the brand

This candidate must be highly motivated, an adaptable strategic thinker who is able to work independently and as part of a team

The individual should be pragmatic, and solutions orientated and an enthusiastic brand partner 

A minimum of 5 years’ experience, and practice in Shopify and fashion marketplaces is preferred

Prior knowledge on website migrations is advantageous

The Ecommerce Manager reports into the Finance Director

Key Responsibilities/skills required

Lead all website and marketplace activity. Driving traffic, conversion and retention in collaboration with internal and external ecommerce partners, whilst also developing new strategic initiatives to maximise trade

Accountability for managing budgets and targets. Research and implement new technological solutions, forecast and define KPIs across key channels

Initiate and manage the Christopher Kane website migration project in order to improve process, efficiency, and trade. Advanced Shopify experience is therefore a must

Oversee management of day-to-day website tasks such as merchandising, customer experience, logistics, product upload and onsite sales and promotions

Collaborate with internal teams on relevant communication strategy and email calendar, supporting product storytelling, launches and promotions whilst increasing database growth, CR and CLV

Closely work with digital marketing agencies and affiliates to drive both top-of-funnel activity and conversion tactics, including SEO, SEM, and SMM

Maintain clear master content calendar for Christopher Kane digital presence, coordinating digital agencies and graphic designer timeline to obtain deliverables

On-site product merchandising, ensuring all product attributes are fulfilled and accurate. Drafting product and creative copy onsite, optimising for SEO, marketing and CRM initiatives

Manage product catalogues for brand and marketplaces incl. Amazon Luxury Stores and Farfetch, overseeing samples prep and photo shoot co-ordination in order to meet deadlines

Drive e-concession as a strategic revenue channel, both via existing partnerships and onboarding onto new platforms

Responsible for analysing and reporting on weekly, monthly and seasonal e-commerce trade and sales performance. Read data for actionable insights and execute accordingly

Oversee customer service enquiries, driving retention strategies, loyalty program, repairs/alterations and VIP services

Using forecasts and budgets, place collection buys for both More Joy and Christopher Kane 

Liaise with Merchandising on seasonal OTBs and sell-throughs

Work closely with Creative Director and Graphic Design to review brand packaging and collateral in line with new website project

Drive bespoke and made to order as a service for bridal collections and seasonal runway exclusives

Leverage online tools and tactics to establish pre-order as a successful revenue channel

Advance brands’ aftersales services including repairs, alterations to resale, adapting to luxury trends and considering the customer journey

Person Specifications

A good communicator with the ability to interface regularly with internal and external personnel at all levels

A problem solver and solution orientated individual with a ‘can-do’ attitude

A strong team player and considerate of colleagues