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Global Marketing Coordinator

Employer
Burberry
Location
London, United Kingdom
Closing date
23 Jan 2023

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Job Details

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

This person will play a central role within the global marketing strategy team - collaborating with all marketing functions to bring our overarching brand and product strategies to life.

They will support the Marketing Campaigns Manager in defining and driving brand and product marketing strategies and activations, working in collaboration with all marketing & communications channels to bring these strategies to life. They will support the campaigns manager on driving and executing the strategy for major campaign moments throughout the year - working to achieve both brand and commercial objectives.

This person will independently own key brand and projects within the marketing calendar, defining the strategy and collaborating with key teams within the marketing department as well as within the wider business.

RESPONSIBILITIES

  • Support campaigns manager on campaign development - working with merch and styling teams to define product focuses for campaigns, holding brainstorms with working groups to facilitate collaborative decision making, partnering with the PM and content director on campaign execution
  • Be the main point person for certain key brand partnerships with external parties - helping to build and manage relationships, coordinate marketing efforts, connecting with key teams within Burberry to execute brand partnerships
  • Support 360 planning around special projects and regional activations such as Pop ups, store openings and local engagement programs
  • Lead childrenswear and eyewear category marketing
  • Execute sustainability marketing strategy
  • Drive central support for regional brand activations and be the first point of call for all regional marketing briefs


PERSONAL PROFILE

  • Passion to innovate and consistently deliver best-in-class marketing experiences
  • Excellent communication, organizational, teamwork and relationship building skills
  • Strong analytical and reporting skills
  • Previous luxury marketing experience a plus
  • Proficient with Excel, Word, Google docs and Keynote
  • Interested in contemporary culture, industry innovations and new technologies


FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || MARKETING || EMEIA - MEDIA || n/a ||

Company

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons of the trench coat, trademark check and Prorsum knight, ensure continued brand purity and relevance globally across genders and generations.

At Burberry, every individual, every team and every function, shares an incredible passion for the brand and is guided by a ‘brand-first’ mind-set. Decisions are evaluated through the lens of the long-term health and vitality of the Burberry brand.

Burberry believes that in order to be a great brand it must also be a great company. Inspired by three Core Values - Protect, Explore, Inspire - rooted in the brand’s heritage and continually informing its guiding principles, Burberry leverages its compassionate and creative thinking culture to continually innovate and drive the brand forward.

 

Find Us
Location
Horseferry House
London
United Kingdom
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