Skip to main content

This job has expired

Manager, Global Marketing

New York, New York, United States
Closing date
24 May 2023

View more


Job Details

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose: The Global Marketing Manager is responsible for providing strategic and executional support to the Senior Marketing Manager to actively drive 360 marketing strategies and manage Coach's seasonal product strategies across Retail and Outlet channels.

This individual will drive the strategic development of global campaigns, evaluate business unit activation plans, and optimize the execution of all marketing efforts globally for all-gender seasonal initiatives. The role will act as a key partner for global cross functional teams, including but not limited to Global Creative, Global Merchandising, Visual Merchandising, Visual Experience, Global Events, Influencer, PR, Celebrity, CRM & .COM, as well as regional business units on communication and execution of key initiatives.

The Global Marketing Manager will develop our key seasonal product strategies and storytelling moments across both Retail and Outlet. In partnership with Global Merchandising, they will be responsible for identifying key product messages, ensuring global alignment across the various business units, and supporting the development of the global content strategy and cadence of messages with the Senior Manager. This individual will leverage first and third-party data in collaboration with the Consumer Insights teams to drive key decision making and closely track KPIs and benchmarks in-season to maximize campaign performance.

The successful individual will leverage their proficiency to:
  • Create global marketing strategies that will help drive brand image, translating brand strategies into insightful creative briefs and content strategies. Designated point person for the creation of the 360 go-to-market plan, collating all cross-functional input and expertise for seasonal campaigns.
    • Partner closely with GM partners across all product categories for Retail & Outlet to understand key seasonal messages, product priorities, and BU preferences
    • Create focused concept briefs for creative & production with the guidance of Senior Manager
    • Oversee the global content development process for seasonal campaigns to ensure focused and consistent tiered messaging & product priorities across all consumer touchpoints
    • Support the Associate Manager with the creation of global shot lists, asset briefs, and campaign performance recaps
    • With the support of the Senior Manager, create and own the 360 go-to-market launch strategy while providing strategic guidance and support to BU marketing leads for local activations
    • Facilitate discussions to drive decision making and move projects toward completion
    • Analyze marketing initiative performance against set objectives and KPIs to create global recaps and hindsight's
  • Build strong relationships with key cross functional partners (Creative Studio, PR/Events/Celeb teams, Social, and regional Marketing) to execute cohesive marketing communication needed to achieve business goals

The accomplished individual will possess...
  • Bachelor's degree with a minimum of 5-7 years of relevant professional marketing experience preferred
  • Experience in brand marketing and communications is a strong plus
  • Experience in fashion and/or luxury is a plus
  • Excellent communication skill, attention to detail, superior ability to build networks and foster partnerships
  • Strong creative & analytical skills, ability to evaluate multi-source data and draw insights
  • Ability to identify emerging trends and encapsulate them into strong, brand relevant concepts, with a strong fashion sensibility
  • Ability to multi-task projects with equal priority, anticipate roadblocks and provide creative solutions
  • Ability to navigate ambiguity & various aspects of organizational change
  • Ability to make informed decisions and work against deadlines
  • Ability to build effective partnerships and interact successfully with diverse individuals at all levels and in different countries
  • Strong organizational skills and timely delivery and follow-up of projects
  • Solid computer skills (Microsoft Office, Google docs) required

Our Competencies for All Employees
  • Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #Li-JL3. #LI-Hybrid. Visit Coach at

BASE PAY RANGE $76,000.00 TO $100,000.00
Click Here - U.S. Benefits Summary


Learn more about this company

Visit this company’s hub to learn about their values, culture, and latest jobs.

Visit employer hub

Learn more about this company

Visit this company’s hub to learn about their values, culture, and latest jobs.

Visit employer hub

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert

Similar jobs