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Senior Manager, Digital Marketing, Brand Management, TH China

Tommy Hilfiger
Shanghai, China
Closing date
8 Mar 2023

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Senior Manager
Full Time
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Job Details


The purpose is to define and build a consistent digital strategy, direction and capabilities, leading a seamless experience across all digital touch points. This role will be responsible for digital-centric consumer communication via translation of consumer insights into digital activation, campaign planning (digital & social) and campaign effectiveness analysis.


  • Assist with Director to develop digital and social strategy in line with global/regional guideline and company objective.
  • Identify marketing and consumer opportunities, communicate our brand DNA in an innovative, holistic manner across all digital touch points
  • Enhance data driven marketing / measurement capabilities to make consumer-driven decisions
  • Develop annual digital & social plan and budget allocation
  • Lead digital campaigns planning and execution on the base of marketing objectives
  • Lead the relationship with key digital partners to optimize the brand visibilities and effectiveness on the digital platforms
  • Accountable for brand owned-media operation, enlarge brand-owned fan base and optimize engagement
  • Accountable for social KOL/KOC strategy development and execution
  • Work with regional and local content team to identify creative needs for digital content. Develop, manage and execute briefs to enrich the digital consumer journey.
  • Digital & social agency management
  • Post evaluates campaign performance by conducting or coordinating research and tracking project development, and then collating results into regular quality reports.
  • Improvement in TH Brand Health KPIS.
  • Competitors intelligence
  • Collaboration with EC team on brand heat moments and EC festivals


    Internal: Global team/Asia Team/EC team/Retail team/Other functions in the marketing team

External: Digital and social agency


Direct: 1 member at Manager level

In-Direct: n/a


  • Strong experience on digital and social
  • Great sense on creative judgement, visual and copy writing

  • Strong communication skills
  • Strong internal-collaboration attitude
  • Agility & Integrity


Experience and skills:
  • 7+ years demonstrated excellent in digital& social communication

  • Extremely well organized, methodical, and efficient
  • Experience working with cross-functional teams.
  • A creative thinker and innovator
  • Impeccable presentation, copywriting & writing skills
  • Fluent in spoken and written English
  • Strives for continuous improvement in practices and processes

    Education: University graduate & above


TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. TOMMY HILFIGER, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $7.4 billion in 2017.

Find Us
Stadhouderskade 6 Amsterdam
1054 ES
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