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Digital Commerce, Tiffany & Co. VIE Program

Employer
Tiffany & Co.
Location
New York, New York, United States
Closing date
28 Feb 2023

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Function
Marketing
Level
Manager
Hours
Full Time
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Position Overview:

The Digital Commerce VIE is responsible for providing site insights and strategic objectives to inform 360 marketing planning from campaign ideation to execution on the site to post-campaign performance and site optimization. This position serves as the connection point, driving cross-functional alignment, between Digital, Marketing and Creative teams, as well as with regional eCommerce, SEO and Merchandising teams. Come work with us!

Location: This position is in-person at our Corporate Headquarters in New York, NY.

Key Accountabilities:

Content Planning

· Create clear and concise site content briefs centered on business/client needs and insights, explaining site objectives, scope, phasing, and regional variations

· Own the entire brief life cycle: from inception, cross functional alignment and communication, clear writing of the brief, providing brief agenda, overseeing the brief kickoff, then partnering with authors team to final execution

· Assist in the development of site layout and linking strategy for home page and collection/initiative landing pages and browse grids, defining how and where content lives on site to optimize user experience and drive Omnichannel KPIs.

· Map visual layout blueprints to clearly showcase site content plans. Review mapping closely with digital operations/authoring/creative teams to guide site publishing 40% Critical Necessary

Content Project Management & Process

· Ensure projects are kicked off with Site Operations and Publishing teams and there is clarity on scope and site journey, sku launches, re-directs and regional changes

· Owner of brief kick offs, wireframe routing and PDF layouts with cross-functional partners, consolidating feedback and relaying valid feedback to Creative

· Work with Project Management to ensure timing and tasks are assigned for each brief, and briefs are scheduled with phasing in Wrike

· Responsible for all regional communication and questions, responding in a timely manner 40% Critical Necessary

Site Optimization & Performance

· Monitor site content performance weekly and share findings/hypotheses and optimization proposals with Digital team. Work with Digital Ops and Publishing team to implement site optimizations

· Serve as point person for all site performance optimizations, communicating all necessary creative and operational needs

· Leverage data and insights from Merch, UX and Analytics teams to influence 360 marketing planning and briefing decisions

· Partner with Digital Optimization team to implement content/optimization tests. Review test results and implement test winners

VIE Program Requirements:
  • Ages 18 - 28
  • French or European Union citizen
  • Be in good standing with regard to the national service obligations of your country(ies) (defence ID n°)
  • Available to devote yourself full time to your assignment


Required Qualifications:
  • Fluent in English
  • 1-2 years work experience in eCommerce/ Digital Marketing
  • Strong leadership, interpersonal, partnership and influence management skills
  • Expertise in Project Management including excellent multi-tasking, prioritization and organization skills
  • Strong detail orientation with ability to see / maintain strategic perspective
  • Experience working in a fast-paced environment with constant changes
  • Collaborative, team player and strong people leader


Preferred Qualifications:
  • Prior Content Strategy and content roadmap experience a plus
  • Strong leadership, interpersonal, partnership and influence management skills
  • Prior experience with Adobe Experience Manager (AEM) web content management system or another leading content management system
  • Strong process orientation and attention to detail needed to lead efforts to improve go-to-market processes across website campaign operations, proactively bring forward and solve for areas of opportunity, and influence across stakeholder groups in the organization to establish new processes where needed
  • Prior experience in eCommerce and be a subject matter expert with direct experience being responsible for website creative campaign operations across devices (desktop, mobile, tablet)
  • Prior experience successfully managing a direct report
  • Understand HTML, CSS and other web development concepts
  • Basic understanding of Digital Asset Management concepts
  • Experience with web analytics tools, such as Content Square, Omniture & Google Analytics
  • Strong project management expertise including excellent multi-tasking, prioritization and organization skills
  • Strong detail orientation with ability to see / maintain strategic perspective
  • Infectious energy for building best in class, client centric online and omnichannel experiences
  • Experience working in a fast-paced environment with constant changes


The hiring rate for this position is 3902,35 € per month as determined by the VIE program.

https://mon-vie-via.businessfrance.fr/en
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