Marketing & Trade Analytics Manager

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

You'll be joining a team with a hugely ambitious, well-funded and exciting roadmap in a role with great scope to shape our data strategy. You'll be joining at the start of the next stage on our journey, so you'll have the opportunity to influence our plans as well as deliver them. You'll be implementing and using the most modern tools in the market with limited/no legacy technology and tools holding you back. You'll have a rare opportunity to apply analytics and data science in a creatively-driven business - combining art and science to create beautiful things. You'll be joining a team that is already using advanced techniques like deep learning, machine vision and AI to drive real value for our business. You'll be working for an organisation that is optimistic, positive, tolerant and respectful but also audacious, ambitious and driven. You'll be working with and supported by an amazing Data Technology function that is a true partner in delivering our strategy. You'll find yourself a team that is passionate about, and invests heavily in, training and development. And finally, you'll be working on a global scale but in a company small enough that everyone can have their voice heard and make a difference.

RESPONSIBILITIES

The Digital Trade & Marketing Analytics Manager will have the following key responsibilities:

• People Management: You'll manage and develop a team of analytics professionals
• Upskilling: Both yourself and your team are highly valuable, and it is important to ensure you are investing time in developing core skills
• Strategy Setting: You will work with the Commercial and Marketing leadership to help set the team's strategic priorities and to define a 6-12 month analytics roadmap
• Delivery Management: Value-led prioritisation of your team's work and ensuring excellence in day-to-day operational and project delivery
• Project Management: You will play an integral part in bringing the Digital Projects strategy to life from ideation through to execution. You will be directly responsible for managing the end-to-end delivery of key projects
• Insight Delivery: You'll directly leading on the delivery of important/complex projects - leading the analytical effort, synthesising key insights, creating the narrative and recommending our forward strategy
• Horizon Scanning: You'll invest in staying up to date on the latest technology and consumer innovations and trends and working out where they can be leveraged at Burberry
• Knowledge Sharing: You'll proactively share key insights and trends on a regular basis with the immediate and wider teams

PERSONAL PROFILE

A successful candidate will have:

• Leadership Skills: You'll be an outstanding people leader - managing your team's work effectively on a day-to-day basis while also creating an environment for personal learning and growth
• Influencing Skills: You'll have a proven track record influencing, engaging with, and responding to senior stakeholders with credibility and impact
• Creativity: You'll be an ideas person - you will be a creative thinker, have a hunger for novelty and newness with a keen interest in innovating through technology
• Collaboration Skills: You're able to work collaboratively with others - understanding, respecting, and leveraging different perspectives, skills, and objectives to make the whole greater than the sum of its parts
• Delivery Focus: You'll be able to marshal, mobilise and manage cross-functional teams to deliver a clear a great business outcome
• Value Focus: You're relentlessly focussed on value delivery and, taking an evidence-led approach, will always focus on the commercial value that your team's work can deliver
• Communication: You'll invest in making sure that the work your team does can be leveraged by as wide a set of stakeholders as possible and will proactively create and seek opportunities to share your team's work as widely as possible
• Strategic Orientation: You'll combine exceptional skills in managing day-to-day delivery with the ability to create and articulate a credible and compelling longer-term analytics roadmap
• Curiosity & Empathy: You love to learn, and this curiosity will lead you to a deep understanding of and empathy for the business & customer and of the objectives and needs of your stakeholders

Required experience and education:

• You'll have a bachelor's degree or above in a quantitative, scientific or engineering discipline
• You will have hands on experience and a high level of capability in a data visualisation platform such as Looker, PowerBI, or Tableau
• You'll have experience in leading an analytics team supporting marketing/commercial functions to support fast-paced and operationally focussed trading teams
• Demonstrable experience and track record of delivering value in marketing/trading environment through customer analytics, media and campaign planning and targeting, marketing effectiveness analytics, opportunity sizing, personalisation etc
• You'll have strong technical skills - extensive hands-on experience in a SQL environment is essential, along with experience in the Adobe or Google Analytics suites
• You'll have experience in leading the delivery of deep dive investigations on complex/important topics - triangulating multiple data sources and working with colleagues across various disciplines to pull together holistic insights and compelling narratives
• You'll have experience in initiating and managing projects from brief to delivery and into BAU operations
• You'll have an exceptional understanding of web, digital and emerging technologies - including the vendor landscape and the global ad-tech ecosystem (including, ideally, China)
• You'll have experience across multiple digital channels including, ideally, Asian channels like WeChat, T-Mall, Line and Kakao
• You'll have very strong communication and written skills that combines a keen eye for detail with the ability to tell the bigger story

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || DIGITAL || NO DEPARTMENT - FDST9009 || n/a ||