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Senior Loyalty Brand & Programme Marketing Manager

Chalhoub Group
Closing date
13 Apr 2023

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Senior Manager

Job Details


For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up "The Greenhouse", which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

What you'll be doing

Working as Loyalty Senior Marketing Manager you will be responsible for The Group's overarching loyalty Brand & Marketing strategy and plans. Curated to support internal and external partners, achieve the loyalty business KPI & OKR set, as well as to integrate loyalty across the relevant group, member, customer & partner touchpoints to amplify it's presence and performance.

- Establish loyalty as a Chalhoub group asset through brand building, channel performance & maximization, in addition to bringing the value proposition to life.
- Drive the loyalty KPI set by identifying the correct audience, partner, lever and opportunity, with efficient budget spending; backed by performance.
- Drive return to the programme, our partners and the wider business by interfacing cross-group to identify areas of integration & opportunity for brand placement and marketing efficiencies.
- Work closely with data, CRM, intelligence, and insights teams, to establish the necessary marketing segmentation & microsegments.
- Ensure that we reach our members 'where they are' with positive channel expansion, omnichannel execution and hybrid concept adoption.
- Act as the anchor to the customer interface by working hand-in glove with Loyalty Value Proposition, Lifecycle, Acquisition & Activation teams to ensure all key streams are mapped and supported for maximum impact
- Manage and support loyalty marketing and brand agencies to ensure continued progress, fresh perspective and optimal output
- Drive efficiencies for the programme and our partners with a keen focus on performance, impact of spend & optimal ways of working
- Build the internal loyalty influencer network to support delivering KPI's / OKR's and embed Loyalty in the Chalhoub employee & partner culture
- Instil a curious, cross-departmental and customer centric approach to all you do, authentically supporting the group's mantra of 'One Team. One Culture'

What you'll need to succeed

- Loyalty programme experience of 8+ years
- Marketing partnerships experience is a must
- Brand building, brand architecture, strategic brand campaigns
- Middle East experience is essential
- Team management experience
- Brand & Marketing experience in loyalty, retail or gaming
- Both digital and traditional marketing experience is critical
- Marketing tech stack comprehension required (adobe marketing cloud, oracle, how to use personalisation technology, campaign technology)
- Loyalty tech stack comprehension is a plus.

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts. To view all our perks and benefits, click here.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.

Department MARKETING


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