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Senior Omnichannel Marketing Executive - Maison Margiela

Chalhoub Group
Closing date
26 Jan 2023

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Senior Manager
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Who we are

We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.

To fuel the next stage of our growth we are looking to build a world class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey of exploring new horizons together.

What you'll be doing

As our Senior Omnichannel Marketing Executive you will be going on a journey with the team to drive the marketing strategy and activities of Maison Margiela. You will be unleashing your creativity, your ATL, BTL and digital marketing skills to drive non traditional marketing approaches to the brand/s in the GCC and Middle East region. You are digitally focused, data driven and customer centric.

You will be responsible for providing professional support in a wide range of marketing activities, working closely with regional marketing executive, commercial and administrative teams. You will be interpreting, adapting and planning brand marketing plans, keeping in mind the brand standards and budgets.

Advertising and Promotional Activities:

- Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation with the Department Manager and the brand's marketing departments
- Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research

Customer Data Base:

- Build, maintain and update good database (CRM) through consolidate information from shop floors
- Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors' activities, and evaluating market campaigns

Advertising and Promotional Activities:

- Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and department and division manager
- Communicate all required information about animation / visibility to the suppliers
- Coordinate with advertising agencies and clients on media plans

- Define the media and PR plan by briefing the advertising agency
- Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
- Escalate complex problems to the relevant person to ensure case/issue is closed efficiently and in timely a manner
- Follow all relevant Division policies, processes and standard operating procedures so that work is carried out in a controlled and consistent manner
- Follow the day-to-day activities related to own job with minimal supervision to ensure continuity of work
- Follow up closely on the plans' implementation, schedule and activities in all concerned markets
- Handle the marketing plan forecast and the marketing plan orders
- Handle translation of all the documents
- Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe
- Liaise with the different department (regional marketing team, Euro RSCG) to build the latter
- Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases
- Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase

Marketing and Promotional Plans

- Meet and discuss with local suppliers for all marketing bookings and animations
- Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)
- Organise, attend events, and exhibitions
- Participate in relevant projects and community activities as and when needed
- Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager
- Prepare monthly management report comparing the budget verses the stock
- Prepare monthly updated report of expenses
- Present the various marketing plans to the stores/ shop managers and ensure its proper implementation
- Secure sponsorship to assist with the publicity and funding of marketing projects
- Send the catalogues, new price lists and miscellaneous information to the customers
- Splitting the media investments by product line and by media support to respect the brand's media strategy and the total budget initially set by the Area Manager/ Department Manager

- Work in coordination with commercial team and list objectives for main customers

What you'll need to succeed

- At least 4-5 years of experience in relevant role within the Luxury Fashion industry
- Passionate about niche high luxury brands and social media savvy
- Highly accountable and able to work autonomously confidently
- Well connected with the Fashion industry in UAE and the GCC
- Have your network and PR of the right audience and market for the brand
- Have expertise in the GCC and Middle East region
- Got an eye for content creation on Social Media
- Highly presentable and you resonate with luxury fashion brands

- Highly organized and have keen eye to details
- Numerical and have previous experience in budgeting
- You are able to travel frequently across Europe and the region

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts. To view all our perks and benefits, click here.

Department MARKETING Role Senior Marketing Executive - Franchise
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