Manager, Global Marketing
- Employer
- Tiffany & Co.
- Location
- New York, New York, United States
- Closing date
- 27 Apr 2023
Position Overview:
The Manager, Global Marketing will lead the 360-initiative development of Tiffany's Holiday and Special Occasion campaigns, in addition to its iconic Love & Engagement business, working to drive strong desirability for the brand and deliver business results. Collaborating closely with key cross-functional partners and channel owners, the Manager will also be responsible for developing, and executing upon, the marketing strategy to achieve the desired business objectives. Initiatives may range from full-funnel campaign launches, evergreen communication strategies, media partnerships, and more. This role will report into the Director, Global Marketing.
The Global Marketing Manager will demonstrate the following qualities:
Key Accountabilities:
Initiative Development
Business Analytics
External and Internal Cross-Functional Partnerships
Required Qualifications:
Preferred Qualification:
The hiring range for this position ranges from $107,100 - $151,200. The rate of pay offered will be dependent upon candidates' relevant skills and experience.
The Manager, Global Marketing will lead the 360-initiative development of Tiffany's Holiday and Special Occasion campaigns, in addition to its iconic Love & Engagement business, working to drive strong desirability for the brand and deliver business results. Collaborating closely with key cross-functional partners and channel owners, the Manager will also be responsible for developing, and executing upon, the marketing strategy to achieve the desired business objectives. Initiatives may range from full-funnel campaign launches, evergreen communication strategies, media partnerships, and more. This role will report into the Director, Global Marketing.
The Global Marketing Manager will demonstrate the following qualities:
- Leadership and Collaboration: Ability to manage projects and liaise between multiple external partners and a multi-functional global organization.
- Business Analytics: Ability to translate data into clear learnings and strategic action plans that can generate a positive impact on business results.
- Strong Written and Verbal Communication: Ability to summarize and present key insights, leading to a compelling creative brief.
Key Accountabilities:
Initiative Development
- Support the development of multiple global marketing initiatives from 360 brief generation through to their development and execution. Project scope may include Love & Engagement, Holiday and Special Occasion campaigns.
- Perform competitive analyses and market assessments as needed to support the projects at hand, thinking creatively beyond adjacent jewelry brands for ideas and inspiration.
- Serve as point of contact and intermediary between cross-functional project contributors, closely tracking all project timelines and troubleshooting (complex) issues as they arise.
- Prepare presentations and materials for Senior Management as well as internal calls with Regional Marketing Leaders and cross-functional teams.
Business Analytics
- Conduct complex business analysis, synthesizing cross-channel insights from Tiffany.com, email, organic & paid media and more, with custom data pulls as needed, to measure the success of a given initiative and inform future strategic planning.
External and Internal Cross-Functional Partnerships
- Develop and manage relationships with cross-functional project teams, including but not limited to Creative, Merchandising, PR, Client Relations, Media, Collaborations, Site Content and Visual Merchandising to ensure excellence in execution
- Partner with regional marketing teams to ensure global strategies are implemented locally in accordance to commercial goals
- Provide on-going support and communication on initiative asset kits, working closely with Project Management and internal Creative teams.
Required Qualifications:
- Bachelor's Degree with 5-7 years related work experience
- Ability to manage and maintain several external relationships simultaneously
- Strong communication and analytical skills. Business writing and public speaking proficiency are a must.
- Hands-on, "get-it-done", results-driven, positive mentality complemented by ability to be agile, prioritize and multi-task.
- Exceptional organizational and critical problem-solving abilities with experience analyzing data and insights
- Demonstrates cultural awareness and understanding of regional differences with the flexibility to work with international time zones.
- Proficient computer skills (Word, Excel, PowerPoint, Outlook).
Preferred Qualification:
- Appreciation and understanding of luxury, retail, popular culture, sports, art, style, and design.
- Interest in new media is a plus.
The hiring range for this position ranges from $107,100 - $151,200. The rate of pay offered will be dependent upon candidates' relevant skills and experience.
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