Marketing Executive, UK, Ireland & Nordics (Tommy Hilfiger)

With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues.

Founded in 1968 and acquired by PVH Corp. in 2003, Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.

Tommy Hilfiger is one of the world's leading designer lifestyle brands, internationally recognised for celebrating the essence of "classic American cool" style. Founded in 1985, Tommy Hilfiger was acquired by PVH Corp. in 2010. We engage consumers through 360° marketing campaigns, innovative events, exciting collaborations and brand partnerships, and work with some of the biggest names from the world of Fashion, Art, Music and Entertainment.

About THE ROLE

Marketing at PVH is a place to explore potential, obliterate boundaries and push out the edges of what can be. We are looking for people who can grow, think, dream and create. PVH culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At PVH, it's about each person bringing skills and passion to a challenging and constantly evolving industry.

Marketing is increasingly becoming reliant on art and science. It's becoming data driven and the old methods of working by intuition and emotion are being balanced with models that draw on facts. At PVH everything starts with our consumer. By understanding them better we can create compelling experiences to deliver; value to the consumer, increase the connection with our brands and deliver commercial success through consumer led investments. We want to move from mass marketing to personalized relationships but at scale.

The Brand Marketing team are responsible for increasing brand awareness of Tommy Hilfiger, delivering campaigns, storytelling, inspiration and innovation to consumers with a positive ROI.

Based in our London Office and eporting to the TH Marketing Manager UK & Ireland with a dotted line to the TH Marketing Manager Nordics, your main responsibility is to support with planning and execution of omni-channel campaigns across the UK, Ireland and the Nordics.

Responsibilities include:

• General team support across omni-channel marketing and delivery of campaigns through all channels (Wholesale, Ecommerce and Retail inc. owned and operated stores, concessions, franchise and outlet)
• Work with C.O.E teams to deliver elevated experiences and events in market
• Ownership and maintenance of admin including seasonal calendars, trackers and planning files
• Ownership of brand asset distribution (including seasonal campaign imagery and product images) ensuring brand guidelines are always adhered to across all channels
• Support sell through with strategic and tactical marketing initiatives
• Building and maintain collaborative relationships with internal and external stakeholders to achieve set objectives and create a positive working environment
• Support retail and wholesale with marketing requests and execution including delivery of special projects, e.g. campaign launches, pop ups or partner windows
• Lead on reporting on marketing campaign results and explore innovative ways to improve.
• Present marketing updates as and when required
• Support on budget management - raising PO's and processing invoices

About YOU

• You have previous experience in marketing (ideally with digital) with a track record of delivering a variety of campaigns, initiatives and events (both brand and commercial) across full consumer journey
• You Stay Curious about trends and marketing; have a great understanding of the market place, consumer touchpoints and constantly look to being innovative
• You Learn Together by being positive, energetic individual with an eagerness to develop and learn new skills
• You have previous experience of working in a fast paced environment and Adapt Fast to changing priorities
• You Cultivate Belonging by being an excellent communicator and demonstrating genuine interest in building relationships with diverse groups of people
• You Take Ownership by being highly organised and demonstrating the ability to prioritise and multitask
• You're able to work well under pressure and deliver on tight deadlines
• You're self-motivated, Act with Purpose, and are comfortable working independently as part of a team
• You understand what it is to Be Courageous and take on the unknown
• You build great relationship with ease and Inspire Trust
• You display a growth mindset, taking a positive approach and attitude to everything you do. You'll Collaborate to Win by creating an open, fun and transparent environment
• You'll be open minded; you'll be a sponge. Our culture is change

We currently have our offices in Brompton Road and Regent Street. However from the first half of 2023, we'll be moving to our brand new offices in White City.

About WHAT WE OFFER

At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. That is why we are committed to providing a competitive and comprehensive benefits program that offers the protection, peace of mind and flexibility designed to support our associates - both at home and at work.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

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