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Consumer Engagement Specialist

Ermenegildo Zegna Group
Milano, Lombardia, Italy
Closing date
31 Mar 2023

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Full Time

Job Details


Execute all activities related to Zegna Communities management, from database maintenance and calendar planning to gifting coordination, ensuring follow-up and monitoring the results of initiatives.


Execution of Zegna Communities gifting:
  • Support in the activities related to gifting for VIP clients and other Zegna Community members
  • Follow up on impact of the related initiatives to ensure that VIP picked up the gift in store and that all newly learn qualitative insights have been captures on clienteling app
  • Generate report with performance of initiatives
  • Support in writing personalized emails for in VIP clients
Maintain and enrich Zegna Communities database:
  • Keep all VIP details up to date
  • Enlarge database by collecting leads generated by trips of Zegna top management
Communication calendar:
  • Execute on VIP clients calendar and other Zegna communities initiatives by providing lists of recipients in line with strategy laid out by Head of Consumer Engagement
  • Work with marketing/content team to ensure that content is ready when agreed as per editorial/communication calendar

  • Attentive to details
  • Project Management
  • Analytical skills
  • High flexibility and reactivity
  • Good communication skills
  • At least 1 years of experience in similar roles, preferably in the Retail environment
  • University Degree (preferably Business Administration or Marketing)
  • Fluent English


The Ermenegildo Zegna Group is a leading luxury menswear brand and one of the most renowned businesses in Italy. Founded in 1910 in Trivero, in the Biella Alps, by the young entrepreneur Ermenegildo, whose vision was to ethically create the world’s finest textiles through innovation and the sourcing of the noblest fibers directly from their markets of origin, the company is managed today by the fourth generation of the Zegna family with Gildo Zegna as CEO. Since the late 1980s, the company has implemented a comprehensive strategy of verticalization, creating a global luxury brand which now ranges from fabric to clothing to accessories, and is focused on retailing, pioneering early entry in emerging luxury markets, in addition to being the first luxury brand to open a monobrand store in China in 1991. In 2000 The Group established Fondazione Zegna, of which Anna Zegna is President, to manage the philanthropic activities of the Zegna family in support of organizations that work to improve society and the environment. In 2012 a new Ermenegildo Zegna project was launched worldwide: ZegnArt, an independent commitment focused on international collaboration in the field of visual arts and in February 2014, the Group announced the Ermenegildo Zegna Founder’s Scholarship, a 25-year project named for its founder with an annual investment in education of €1 million. In July 2014, to reach higher standards in its production, the Group acquired the majority share of the Achill wool farm, an Australian property located in the New South Wales region, where Merino sheep are bred. The purchase represents a decisive step for the Zegna company, reconfirming its longstanding support of the wool industry and completing its verticalization strategy.

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Via Savona 56/A Milano

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