Retail Brand Marketing Manager Tommy Hilfiger (m/f/x)

Tommy Hilfiger
Düsseldorf, Germany
Closing date
20 Apr 2023

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Full Time

Job Details

PVH is one of the most successful fashion and lifestyle companies in the world. Our brand portfolio includes the iconic brands CALVIN KLEIN and TOMMY HILFIGER with more than 30.000 employees operating in over 40 countries. PVH stands for development and innovation like no other company with the ongoing digitalization and integration of all channels.

One of PVH's greatest strengths is our people and our shared desire to create an inclusive work environment where every individual is valued and every voice is heard. Together, we are committed to a more diverse and fair fashion industry to drive sustainable change both at PVH and in our industry.

The head office for the DACH and EEC markets, covering 13 countries with more than 2.700 employees, is located in Düsseldorf and is the main location of around 500 employees.

We are looking for a Manager Brand Marketing (m/f/x) who will be part of the local Omni-Channel Tommy Hilfiger Brand Marketing Team. As part of the team you drive the local Marketing calendar for the brand Tommy Hilfiger and translate global defined brand strategies into local needs. In this, you are a key partner to our retail teams as well as central HQ Brand Marketing teams. Your team makes sure to balance the local commercial needs with the brand strategy and to drive - together with our Digital Marketing Team (incl. Content Marketing, Influencer Marketing, Media) as well as our Events & Communication team - 360 degree activations & campaigns at all consumer touchpoints.

As part of the team you independently drive activations, campaigns and projects as well as small cross-functional teams. Tracking business KPI's and identifying additional & new innovative ideas are measuring the success of our work.

A day in the life of a Retail Brand Marketing Manager Tommy Hilfiger (m/f/x):
  • You will drive & manage local consumer centric activations and campaigns for our brand Tommy Hilfiger with a focus on our retail stores
  • You will take over first marketing budget planning & tracking for your own projects
  • You will drive new ideas and innovations to balance commercial needs with our brand strategy to expand the presence of our brands on a local base
  • You will monitor & track your activations/projects by relevant KPI's and ROI's
  • You will monitor product distribution and brand consideration
  • You will analyze brand positioning and consumer insights

What do we need from you? You have:
  • At least 4 years professional experience in Marketing, preferred in an international lifestyle brand or FMCG/Retail space
  • Experience in dealing with agencies and event management
  • Strong project management skills & proven experience to drive cross-functional project teams
  • Creative and innovate driven marketing mind, with deep understanding of marketing trends
  • Strategic, performance and data driven mind-set
  • Solution-oriented, pragmatic and commercial mind-set
  • Charismatic and communicative people person with strong team spirit
  • Fluent in written and spoken German and English
  • Very good MS-Office knowledge (Word, Excel, PowerPoint)

What you can expect from us:
  • PVH offers you a smart working model including a flex office solution, a "work from anywhere" concept, meeting-free Fridays and many other components
  • Lead Yourself. Lead Together. Lead the Way. The PVH Leadership Behaviors are the actions that unlock the potential of each of us. Whether you lead a team, a project or contribute your own expertise, everyone is a leader at PVH
  • We promote a culture of development and offer training and learning opportunities through our own PVH University
  • Multiple employee benefits such as employee discounts, mobility offers, internal sports classes and other initiatives

Our employees come together from all areas of life and all corners of the world. Inclusion and diversity is a key pillar of our corporate culture. We know that diversity makes us stronger. Regardless of your origin, nationality, faith, disability, age, marital status, partnership status, sexual orientation or gender you are welcome here.


TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. TOMMY HILFIGER, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $7.4 billion in 2017.

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