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Brand & Media Manager

London, United Kingdom
Closing date
21 Mar 2023

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Job Details

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

We are looking for someone who

  • Will be the key contact for marketing activity throughout Europe and support the Senior Brand & Media Manager for activity in all European countries.
  • Is a cross functional leader, able to engage and collaborate with internal teams (local and global) to align overall strategy and goals and deliver collaborative projects from conception through to launch.
  • Has a deep knowledge in running 360 marketing campaigns, from strategy development and building briefs, to tactical execution (including AV, digital, social, print and out-of-home).
  • Has a deep understanding of the social media landscape and experience in establishing high performing and creative social media strategies; campaigns that build, nurture and maintain brand, whilst simultaneously understanding performance social strategies.
  • Has a native understanding of digital with an emphasis on social, mobile, video and display and an ability to tell stories regardless of medium.
  • Has a proven track record of creative thinking and developing out of the box ideas for premium fashion, retail, and/or lifestyle brands.
  • Has experience with content shoots and events, from development and creative ideation through to planning and shoot/event execution.
  • Can effectively communicate to various stakeholders, including internal teams and executives, agencies, and external partners, adapting communication style as needed.
  • Is a creative & pro-active problem-solver, who works to mitigate, manage and minimize roadblocks and challenges that could impact project delivery.
  • Is confident working in a fast-paced environment and is an effective collaborator in a multifaceted function working at speed; confidently able to manage multiple campaigns at once.
  • Will act as the main point of contact with local media agency for day-to-day media activation, queries, feedback, requests & reports.
  • Will maintain the ongoing Paid Social calendar and schedule in line with Global guidance and market requirements.
  • Be a brand ambassador in all external partner relations, nurturing existing and building new relationships with external partners to champion Coach and deliver new opportunities.
  • Manage budget & invoicing process for Coach Brand & Media Marketing, ensuring all spend is in line with budget frameworks and managed timely, and correctly trafficked from quote to payment.
  • Maintain brand guardianship for CE partners ensuring the Coach footprint is consistent at every level.
  • Manage the Brand & Media Coordinator including task delegation, management of output and line-manager responsibility.

The accomplished individual will possess...
  • A minimum of 5 years' experience in a marketing role.
  • Experience working independently and as a team member in a fast-paced environment.
  • Deep knowledge of digital and social media landscape and experience in planning and deploying multi-platform campaigns.
  • Prior experience with Google Analytics platform.
  • A keen interest and knowledge of new platforms, technologies, brand experiences, brand campaigns and innovations within the online and offline landscape.
  • Experience of working in a global company/brand and/or online startup.
  • Excellent communication, presentation and analytical skills.
  • Ability to multi-task under tight deadlines and have a strong sense of urgency.
  • Strong problem-solving skills; proactive and take initiative.
  • Highly computer literate, particularly in Word, PowerPoint and Excel.

An outstanding professional will have...
  • Performance marketing knowledge and expertise (PPC, SEO, Affiliates, Digital Display).
  • Experience of working with U.S based head office.

Our Competencies for All Employees
  • Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
  • Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at


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