PR Manager

General Purpose

Contribute to grow sales and brand equity, by building our influencer strategy and PR event strategy
with clear KPI setting based on global/Japan marketing strategy.

Manage and develop capability of 1 direct report, especially on influencer management and event planning/operation skills

The Manager is responsible for Influencer strategy and PR event planning in Japan. Their objective is to secure media exposure on Tiffany products / new collections and the event message by managing influencers and external agencies.

This individual will report to PR Director, who oversees overall communication projects, not limited to the key initiatives/projects this Manager will lead. This individual will manage 1 direct report.

Key Accountabilities

Contribute to grow sales and brand equity, by developing and execute 　　　

holistic influencer strategy and related PR events.

• • This includes budget allocation/management for assigned project, plan execution, leadership with alignment management with multi-functional team & key stakeholders, effectiveness & efficiency measurement, and improvement proposal/execution.
  • Collaborate with global marketing/PR teams to leverage, influence on, and manage alignments on global campaign and guidelines, for the key initiatives/projects she/he leads.
  • When planning/executing marketing plans, lead/collaborate with other teams in respective arenas, e.g. Products for Merchandising team, DCO team for lower-funnel digital marketing, Brand Marketing for magazine tie-ins, CVM for visual merchandising, so that all teams can work toward the same goals consistently.

Manage and develop capability of 1 direct report, especially on influencer marketing skills and event planning/operation skills

• One of the key expectations is to grow the direct report so that the direct report will be equipped with influencer management expertise and the event execution skills.
  * The direct report will lead some other projects on which she will report directly to PR manager or PR Director.

Required Qualifications/Primary Job Requirements:

• Holistic marketing experience at a brand end or a PR / Advertising agency end, incl. celebrity/influencers management, magazine (ads and tie-ins), BTL activities (events, pop-up store, etc), at least for 5-7 years' experience related Fashion/Jewelry & Watch brand(s) or beauty brand(s), preferably luxury brand(s).
• People management/development experience at least for 2-3 year.
• Hands-on, roll-up-sleeve attitude - not only strategy/direction giving but also on execution/follow-through by himself/herself, capable of handling multiple and fast-paced tasks, with a strong sense of ownership.
• Professionally and personally mature person, with excellent interpersonal skills
• Solid strategic thinking, integrating both qualitative perspective and quantitative perspective.
• Good interpersonal skills and teamwork
• Ability to manage and operate under tight deadlines
• Undergraduate college degree
• Non-traditional work hours including nights and weekends when necessary