Senior PR Manager

A Senior PR Manager acts as an integral ambassador for ASB PR and its clients. The Senior PR Manager is required to have exceptional management, interpersonal and organizational skills, as well as the capability to prioritize and manage multiple projects and accounts. 

- Creating and implementing a comprehensive 360 PR Strategy 

- Continuously build new press relationship and maintain current ones

- Communicating with press on a day to day basis and managing daily requests with the support of the press assistant

- Develop and Execute feature stories (for both online and print publications), product placements, editorial and mentions 

- Experiential event knowledge a plus, from event concepting, production management, guest list management and dressing, through event press coverage and post-event reporting

- Expert ability to research, prepare and present client PR strategy decks 

- Manage and maintain editorial databases with support of PR Assistant

- Ability to track, measure and report KPIs including editorial placements, gifting initiatives, events and special activations. 

- VIP, Influencer and social relationships a plus - as well as experience in VIP events/activations

-Highly organized and detail-oriented with the ability to lead a team to set, meet, and exceed client expectations and KPIs

-Crafting client gifting strategies and identifying KOLs to engage; leading seeding and gifting efforts to meet KPIs

- Proactively seeking new opportunities for all agency clients, including media placements, events, speaking opportunities, partnerships and social media

Requirements:  

- 6+ years of experience in the PR industry either in house or at an agency.​​​​​

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