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Manager, Communications-Americas (Maternity Leave Cover)

Tiffany & Co.
New York, New York, United States
Closing date
23 Mar 2023

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Full Time
Position Overview

The North America Communications Manager (Maternity Leave Cover) position plays a key role in helping to plan, execute, and track strategic regional activations and events for the brand.  This exciting opportunity will help to drive innovation for the region and be a part of an agile organization. This person will lead brand activation & event workstreams with goal of building regional brand buzz and performance.

This position will require proven communications skills and a demonstrable passion for luxury brand marketing with the ability to demonstrate exceptional success in the following areas:
  • Project Management: alignment, set-up, & coordination with internal stakeholders and external agencies and project management to ensure initiatives completed on time and on budget
  • Effective Leadership and Collaboration: manage projects across a multifunctional organization including North America, Global partners, and external agencies
  • Results-Driven Approach : focus on strong and rigorous execution with a sensitivity around communication and management of critical timelines
  • Innovative Thinking : act as a 'change agent' in teams or organizations by bringing best-in-class external perspectives and fresh new ideas
  • Budgeting and Finance : support in tracking and overseeing Activations budget across initiatives
  • Operational Excellence : attention to detail, diligence, execution of all projects on time and budget, uphold communication to cross functional teams

  • The North America Communications Manager (Maternity Leave Cover) must be able to think strategically while also being hands-on in overseeing the day-to-day execution of the agreed upon strategy with a focus on clients, people, and brand desirability. They will be open and approachable and will work with both the central team and the local teams in a transparent, united, and mutually supportive manner. They must model and champion our core belief; People Make the Difference and our values; Be Creative & Innovative, Deliver Excellence and Cultivate an Entrepreneurial Spirit.

    Key Accountabilities

    Brand Activations & Events
    • Drive regional brand buzz and performance through the planning and execution of one-to-many marketing activations and events
    • Create and execute regional activation plan in support of new store openings, product launches, brand campaigns, gifting occasions, and brand collaborations
    • Facilitate cross-functional collaboration with Media, PR, CVM, Client Relations, and Global colleagues to craft communications amplification for important upcoming marketing campaigns and product launches
    • Develop innovative and impactful ways to activate in key focus cities

    Create the Dream: Drive Brand Desirability Score Increases
    • Partner with PR colleagues to maintain Tiffany's DMR position across digital / social / print channels via executing brand events and activations with impact that drive buzz and desirability across both US and Canada

    Budget Oversight & Tracking
    • Own NA Advertising Other budget
    • Partner with NA Comms Coordinator and Finance team to track invoicing, monthly actuals, and accruals

    Business Analytics & Consumer Insights:
    • Monitor competitive landscape including all brand marketing campaigns, messaging, consumer trends and innovations
    • Research innovative and impactful launches and public-facing brand events across the competitive landscape
    • Keep pulse on changing consumer insights and translate into activation opportunities for the brand

    Overall Team Strategy & Cross-Functional Partnerships:
    • Support development of regional communications strategy & communications calendar
    • Represent region in cross-functional forums
    • Maintain the Tiffany standard of excellence within team to enhance productivity and effectiveness
    • Demonstrate flexibility and provide extraordinary service to internal colleagues
    • Nurture innovative and creative thinking, problem-solving and collaboration
    • Coordinate additional projects as requested with a positive attitude and a can-do spirit

    Required Qualifications
    • Qualified candidates will have a bachelor's degree and min. of 10 years' experience
    • Candidates should have experience with or expertise in either retail marketing, media, agency or brand management, and the poise and manner to represent Tiffany & Co. both internally and externally.
    • Strong understanding of communication & marketing channels as well as current luxury landscape
    • This candidate will also be highly organized, detail-oriented, flexible, adapts easily to change, have a commitment to excellence and innovation and an appreciation of style and design.
    • Ability to seamlessly work with cross-functional teams and agency stakeholders
    • The individual must demonstrate a great team spirit and will contribute to a collaborative climate.
    • Ability to multi-task is critical
    • Ability to work under pressure and thrives in a fast-paced environment
    • Strong verbal and written communication skills are required.
    • Technical proficiency with Microsoft Office is required (Excel and PowerPoint specifically)

    The hiring range for this position ranges from $ 101,100 - 151, 200 . The rate of pay offered will be dependent upon candidates' relevant skills and experience. The duration of this role will be about 5-8 months.

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