Director of Paid Social

We are seeking a Director of Paid Social to lead our Paid Social team and develop and execute strategies to drive new customer growth through channels such as Meta, TikTok, Pinterest, and more. This role will report to the Senior Director of Growth and Acquisition. The Director of Paid Social will be responsible for the strategy, planning, execution, and optimization of large-scale paid social advertising campaigns in alignment with business objectives.

What you'll be doing:

• Develop and implement comprehensive paid social media strategies and campaigns driving new customer acquisition at scale
• Lead and mentor a team of Paid Social media buyers on their day-to-day roles helping them develop their industry knowledge, project management skills, and technical capabilities
• Collaborate cross-functionally with other teams such as brand, creative, product, merchandising, and analytics to create and measure the impact of engaging and effective ad creative
• Oversee day-to-day digital media campaign planning, execution, reporting, and analysis of large-scale, data-driven paid social advertising campaigns
• Identify and develop opportunities to further the performance of paid social through regular performance analysis and optimizations
• Stay up to date with the latest trends, best practices, and advancements in the Paid Social industry
• Manage the Paid Social budget, ensuring efficient and effective spending

About you:

• 8+ years of experience in Paid Social media advertising, with at least 2 years of experience managing teams
• Proven track record of successfully planning and executing Paid Social campaigns at scale
• Strong understanding of standard approaches to data analytics, attribution, ads implementation, and platform integration
• Hands on experience in Paid Social platforms is a must (use of ads automation software is a plus)
• In-depth knowledge of the Paid Social landscape and current industry trends
• Excellent leadership, project management, and communication skills
• Advanced knowledge of social media platforms such as Facebook, Instagram, TikTok, Pinterest, and others
• Experience developing strategy, finding solutions, and communicating results
• Experience with ad technology platforms, tools, and measurement (multi-touch attribution is a plus)
• Strong analytical skills and experience with data analysis and optimization
• Bachelor's degree in Marketing, Advertising, Communications, or a related field

FIGS Compensation and Benefits

Pay Range

• At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $122,500 and $175,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience.

Additional Compensation and Benefits

• Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
• Annual bonus: This position is eligible to participate in the FIGS annual bonus program

• Other compensation and benefits offered include:
• Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Ginger, Headspace, and Gympass. 100% FIGS-sponsored life insurance and disability insurance
• Amazing 401(k) program, with a company match up to the first 6% of your contribution
• Generous paid time off - We have 11 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
• Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
• FIGS Friends and Family 25% off Discount for FIGS apparel
• Access to FIGS Vet, Discounted Pet Daycare, and so much more...

*Benefits eligibility is determined by hour requirements and length of service

A little bit about us...

FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry's category-defining healthcare apparel and lifestyle brand.

Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world.