PR and Marketing Specialist - HUGO

Hugo Boss
Copenhagen, Denmark
Closing date
30 Apr 2023

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PR & Communications

Job Details

Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At HUGO BOSS, we work as a team to apply our knowledge, skills and experience together and create a diversity of ideas and solutions. What unites us? We love fashion, we change fashion!

At HUGO BOSS, you have the opportunity to contribute your personality, ideas and creativity - because only when we break new ground together can we create something unique. Become part of our team of more than 14.000 employees worldwide and shape your future at HUGO BOSS!

HUGO BOSS is a platform of two brands with two lifestyle stories, BOSS and HUGO.

BOSS: BOSS is for those who lead a self-determined life with style, passion, and purpose. The collections offer dynamic, modern designs to form a complete wardrobe for the inspirational BOSS of today.

HUGO: The HUGO collection is created for the rule-breakers who go their own way, offering denim to activewear with individuality and attitude.

HUGO is a broad range of commercial and contemporary pieces, reflecting the authentic and unconventional HUGO style. BOSS is quality casual, chic and restrained elegance paired with a pinch of luxury.

What you can expect:

  • Responsible for steering the implementation of the HUGO marketing strategy and calendar milestones on local omnichannel touchpoints
  • Identify, create, and implement locally scalable and business driven marketing activation concepts for wholesale partners, retail stores, shops and local cooperation's, in line with the global marketing strategy
  • Drive innovation on a 360° level, bring forward new initiatives and ideas, explore and develop strategies for new and engaging customer experiences
  • Create strategies and tactics to increase Drive-to-Store and brand engagement on all local consumer touchpoints
  • Oversee reporting and analytics to ensure all strategies and tactics are tracking against goals and KPIs and to generate actionable insights
  • Initiate and exploit the full potential of social led projects and campaigns following the global campaigns, as well as identify local KOL that fit the HUGO identity

  • Develop the HUGO Nordic PR strategy
  • Handle all HUGO press inquiries, proactively pitch media stories and coordinate HUGO press events
  • Maintain and build media relationships for the HUGO brand with fashion, trade and online media
  • In cooperation with the Senior PR Manager brief the PR agency on all relevant HUGO PR activations.
  • Create monthly PR reports for all online, offline and social media coverage achieved
  • Identify and build relationships with new media outlets relevant for HUGO
  • Identify and build relationships with HUGO relevant influencers in the market and identify local events that could be used to further create brand awareness
  • Manage the HUGO press collection and any lend outs to media

Your profile:

  • Marketing and industry experience are essential
  • Influencer and digital marketing experience

Personal Attributes
  • Creative and thinks outside the box
  • Driven and results focused with a commitment to working to high standards and absolute attention to detail
  • Enthusiastic and engaging
  • Ability to work under pressure and to tight deadlines
  • Ability to project manage multi-tasks autonomously
  • Confident and highly organised with the ability to use initiative and be pro-active

This position is based in our Copenhagen office and we would love to hear from candidates across Europe too who are currently looking for an exciting opportunity in a new city!

Your benefits:

• Competitive salary and attractive benefits

We are a global company with our employees representative of the world at large. Our inclusive culture embraces each person's authenticity and individuality. We are committed to equal employment opportunity. And we believe our equitable work environment helps unleash your full potential and inspires you to thrive.


HUGO BOSS is one of the leading companies in the upper premium segment of the global apparel market with some 14,000 employees around the world. Diversity is what shapes our company and makes us strong. People from a wide range of different nationalities put their knowledge, skills and experience to work for HUGO BOSS. This ensures an impressive variety of ideas and solutions. What unites us is our passion for our products and pride in our work.

Our vision is to be the most desirable premium fashion & lifestyle brand, and therefore we put our customers at the heart of everything we do.

In order to address customers clearly and consistently, we offer two brands: BOSS and HUGO. While they are clearly distinguishable from each other in terms of their individual attributes and target customer, both brands embody our values of quality and fit, innovation and sustainability.

If you are looking for an exciting opportunity to advance your career as an expert or executive and are passionate about the fashion and lifestyle industry, you’ve come to the right place. Take the next step and find the perfect job for you.

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Dieselstraße 12

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