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Assistant Manager-E-Commerce Operation, Marketplace

Employer
Tiffany & Co.
Location
Shanghai, China
Closing date
11 Apr 2024

View more

Function
Marketing
Level
Manager
Hours
Full Time

Job Details

General Summary:

Platforms play a key strategic role in accelerating our digital brand eCommerce strategy in China. Winning on these platforms through unique mini program format & delivering a premium end-to-end consumer experience will be key to success for this role. The person will have strong ownership to manage store operation with TP vendors, elevate the luxury experience online and achieve the sales goal with solid marketplace knowledge. This person will be key interface to marketplace and define winning operation excellence model of luxury jewelry on marketplace environment.

Responsibilities:

Business Planning & Strategy
  • Build up daily/monthly/quarterly sales & operation KPI.
  • Define top business opportunities in each season, optimize slow moving products and maximize opportunity on top sellers.
  • Lead, manage & steer the platform needs with key eCommerce functions including EC marketing, merchandising, Digital Analytics, Digital experience, Client Service, brand team and creative team, etc.
  • Build up holistic plan for seasonal key campaign & special moments by partnership with UX, digital marketing, performance marketing, etc to lock resource and define consumer touch point.
  • Summarize learnings and improvement proposal for vendors & internal collaboration for next season and provide insights and recommendations to internal & external teams.
  • Capable of building learning deck & brief to local & global stakeholder and strive for the resource & changes to fulfil local market needs regard assets, content, campaign plan, warehouse service, etc.
  • Define key priorities & initiatives needed to drive conversion, traffic & AOV.

  • Store Operation & Execution
  • Overall store management, accountable for all commercial and operational KPIs for the store and work externally with partners and internal stakeholders to deliver the result.
  • Accountable to drive the key account relationship with Platforms SMT & category teams. Collaborate with platform for resource booking for seasonal product stories, platform priorities, and consumer moments.
  • Lead & accountable for shop management including building up seasonal store calendar and business plan, TP/vendor management, Traffic management, store site design/feature/innovation management.
  • Lead, drive & own the communication with all internal stakeholders including brand, creative, IT, finance, client service, digital marketing, etc to drive the premium shopping experience on platforms.
  • Manage our external agencies & technology partners to meet agreed targets.
  • Develop the relationship with platform to drive the best resource for Tiffany.
  • Drive & push through the execution & follow up of all defined priorities & initiatives.
  • Have solid knowledge on consumer journey & work with IT & solution vendor to develop the function & capability to elevate the experience & drive KPI improvement.

  • Coordinate & Collaboration
  • Establish the process for vendor evaluation & drive the operation excellence.
  • Influence cross-functional teams through effective communication.
  • Drive initiatives & project timeline & deliverable with cross functional team.
  • Detail oriented to drive operation & execution excellence.


  • Qualifications:
    • University graduate.
    • 5+ years experiences in E-commerce.
    • Solid knowledge of eCommerce store operation.
    • Have necessary understanding & experiences with end-to-end project management & comprehensive knowledge across product/traffic/UIUX/marketing activation.
    • Strong negotiation skills.
    • Strong analytical and planning skills.
    • Solid Vendor management & KPI set up.
    • Detail oriented.
    • Written and oral communication skills in English.
    • Working experience in global organization.
    • Luxury industry experience.
    • Mini program operation & function development experience is a plus.


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