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Marketing Executive, Brand Marketing, Tommy Hilfiger Asia Pacific

Employer
Tommy Hilfiger
Location
Hong Kong, Hong Kong
Closing date
21 Mar 2023

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Function
Marketing
Level
Coordinator / Executive
Hours
Full Time
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Job Details

The Marketing Executive is responsible for supporting and assisting the development and execution of a wide variety of marketing communications and driving marketing experiences, with a consumer focused mindset. Collaborating across multiple functions and creating tools both internally and externally; ensuring brand/product knowledge and marketing ideas are fully communicated with local market teams and go-to-market functions, and to help grow brand awareness and drive traffic both instore and online.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
  • Product Marketing - manager a consumer-centric, monthly product story calendar, ensuring all on-brand and product attributes has been captured and revealed onto consumer-facing materials
  • Understand the go-to-market functions and help to support a new collaborative approach to go-to-market communications and tactics
  • Connector to global and regional marketing function team to build out a market-relevant, consumer-resonating go-to-market implementation approach that echo to the global brand strategy.
  • Assess and collaborate with local team to build out local market plans and track co-op activities performance
  • Agency support - provide support to agency briefings with the ability to work independently and follow-up with agencies to finalize all requests (e.g. naming agencies, copywriting agencies, translation agencies, experiential agencies)
  • Retail Activation - partner with Visual Merchandising and Consumer Journey Team to bring regional phygital brand experience to consumers
  • Research - share competitor and industry cases with other departments to nurture consumer-led culture across teams


QUALIFICATIONS & EXPERIENCE:
  • Bachelor's degree in marketing, advertising, communications or related fields
  • Minimum of 2 years' experience in consumer-marketing or communications, or working in communications in a creative agency
  • Knowledge of the various marketing operations and consumer experiences
  • Strong analytical, strategic and organizational skills
  • Experience working with global and international offices/partners

Company

TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. TOMMY HILFIGER, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $7.4 billion in 2017.

Company info
Location
Stadhouderskade 6 Amsterdam
 Amsterdam
1054 ES
NL
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