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Senior CRM Campaign Manager (m/f/d)

Hugo Boss
City, Germany
Closing date
3 May 2023

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Senior Manager

Job Details

Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At HUGO BOSS, we work as a team to apply our knowledge, skills and experience together and create a diversity of ideas and solutions. What unites us? We love fashion, we change fashion!

At HUGO BOSS, you have the opportunity to contribute your personality, ideas and creativity - because only when we break new ground together can we create something unique. Become part of our team of more than 14.000 employees worldwide and shape your future at HUGO BOSS!

We are looking for a Senior CRM Campaign Manager to complete our Campaigning & Loyalty team.
A highly motivated team of real team players is looking forward to your application.

What you can expect:

  • Key User/Business Lead for all functional requirements of the departmental division concerning the campaign management tool (gathering of these functional requirements in Business Concept Documents)
  • Further development of the campaign management tool (e.g. new features) and set-up of roadmaps with a strong interconnection to Senior CRM Project Managers, internal & external agencies
  • Driving the change management in context of campaigning system within the campaigning & loyalty team
  • Team Support & Knowledge-Transfer: Introduction in tool specifications on a frequent basis as well as management of workshops/trainings; contact person for all questions around new operative campaign set-ups
  • Supporiting in developing and maintaining the methodology for the forecasting and reporting of a range of campaign types, promotions and activities. Analysing the results and advising on strategic direction accordingly
  • Functional leading of interns & junior CRM campaign managers & CRM Campaign managers

Your profile:

  • Distinct interest in CRM campaign management as well as CRM related technical and analytical processes
  • Several years of working experience with CRM campaign management tools and therefore highest level of expertise regarding CRM campaign management tools (segmentations, campaign set up, testings, execution)
  • High affinity to online/offline media, distribution and promotion channels (Print, Email, SMS, Telephone, Push notifications) as well as the interconnection of those
  • Profound knowledge of technical & functional specifications, limitations and requirements of features and processes with/within CRM campaign management tools
  • High preference of dynamic, forward-oriented professional environment
  • Profound experience with CRM Campaign Reporting including knowledge of all relevant KPIs and interpretation of results
  • Excellent project management skills
  • You are a Teamplayer and have strong communicative skills
  • Excellent skills in English conversation and writing


Your benefits:
  • Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model "Threedom of work" is as individual as your personal needs.
  • Today. Tomorrow. Always. Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.
  • Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.
  • Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
  • High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.
  • As a fashion company, we value good taste in everything - including food. Welcome to our own restaurant and café, Times.

We are a global company with our employees representative of the world at large. Our inclusive culture embraces each person's authenticity and individuality. We are committed to equal employment opportunity. And we believe our equitable work environment helps unleash your full potential and inspires you to thrive.


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