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Marketing & Communication Manager, SEA

Employer
Kering
Location
Singapore, Singapore
Closing date
21 Mar 2023

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Function
PR & Communications
Level
Manager
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Job Details

Summary
Job Family Group Description - Communication & Marketing:
Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.

Job Family Description -Marketing & Communication Management / Generalist:
Leads and contributes to all marketing and communication activities. Guides and supports decision-making on brand image and messages to our customers, employees and other external bodies.

Job Description
  • Branding & Advertising
    • Promote brand image through effective media and PR programs
    • Advise on media buying and sponsorship opportunities to maximize the coverage
    • Recommend the most appropriate media mix


  • Digital Communication:
    • Build, manage and monitor the e-platform and other digital marketing channels to develop business opportunities and promote the brand awareness
    • Develop efficient plans and ensure proper execution.
    • Manage the designated client's daily eMarketing operation via multi-online-channels at system owned / external platform with high quality & time manner.
    • Manage the media agency (iProspect) and PR agency (Directions) for strategic planning and execution. Monitor the KPI performance.


  • PR & Media:
    • Define the media strategy in the market and achieve stronger impact through the campaigns with the assigned budget, positively affecting sales.
    • Editorial performance: generate product placement and brand stories in key media where the brand is operating
    • Increase media presence / visibility by improving relationships with key local media
    • Write-up, circulate and follow-up on press releases and various communication tools.


  • Events organization:
    • Propose the most appropriate events and messages in line with corporate strategies
    • Execute events with vendors within the planned schedule and budgets


  • Retail Marketing:
    • In collaboration with local retail team, recommend promotion strategies and develop tools (gifts etc.) to drive traffic and support sales
    • Guide local market to develop annual brand / product catalogues, leaflets, apps, direct mail pieces etc.
    • Analyze the specific, current and future needs of the markets, in order to support these, as far as possible, with the different marketing strategies and tools.


  • Control and close monitoring of local Marcom budgets


Job Type
Regular

Start Date
2023-03-01

Schedule
Full time

Organization
Kering (Singapore) Watches and Jewelry Pte. Ltd. (BOU)

Company

A world leader in apparel and accessories, Kering develops an ensemble of powerful Luxury and Sport & Lifestyle brands. By ‘empowering imagination’ in the fullest sense, Kering encourages its brands to reach their potential, in the most sustainable manner. Present in more than 120 countries, the Group generated revenues of more than €11.5 billion in 2015 and had more than 38,000 employees at year end.

Talent is craftsmanship that is born when creative geniuses and artisans collaborate. Luxury talent at Kering is about having a bold vision which empowers confidence and creates beauty.

Kering empowers its employees to fulfil their potential and creativity by fostering their skills and performance in the most imaginative and sustainable manner for the long term.

Talent is the energy that powers our Group.

Find Us
Telephone
0145646100
Location
40, rue de Sèvres
 Paris
75007
FR
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