Senior PR Manager

London, United Kingdom
Closing date
27 Mar 2023

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PR & Communications
Contract Type
Full Time

Job Details

KOIBIRD is seeking a motivated Senior PR Manager to join its growing team. The Senior PR Manager will be responsible for implementing the brand’s global PR & influencer strategy, alongside the development of commercial partnerships and market expansion initiatives.


  • Develop and execute the global PR & influencer strategy on a seasonal basis 
  • Cultivate new and existing press & influencer relationships at target publications within KOIBIRD’s core markets, holding a key focus on new media
  • Outline & craft relevant PR materials for the season - press releases, PR lookbooks, weekly product mailers
  • Manage the Fashion & PR Assistant and oversee editor communication & reporting
  • Define focus markets, media lists and key messages to pitch to editors
  • Manage all press budgets
  • Liaise with Buying team to ensure strong editorial coverage in line with key product categories that need to be pushed for the season ahead
  • Generate and manage all PR events to help promote KOIBIRD’s concept and product focuses in an engaging way
  • Manage & co-ordinate founder interview & profile requests
  • Manage and support commercial partnership proposals, with an emphasis on KOIBIRD’s prospective growth markets
  • Produce and execute influencer & press gifting programs
  • Strengthen KOIBIRD’s network of influencers / brand ambassadors to help promote visibility within key markets


  • Minimum of 4-5 years relevant experience gained within the luxury fashion arena - agency experience preferred
  • Strong existing relationships with key UK & international media
  • Pro-active approach to seasonal strategies - ideas-driven with an excellent understanding of new media
  • Results-focused with an ability to work independently within a dynamic, high-energy team environment
  • Exceptional written & communication skills
  • Competence in managing multiple projects under tight deadlines



KOIBIRD is a London-based luxury concept store and e-com platform rooted in a desire to invigorate the traditional retail landscape, prioritising storytelling above all else. It is a go-to retail destination for new and unique fashion finds. 

Since its inception in 2018, the company has worked to cultivate an innovative brand ecosystem that celebrates the arts, travel and culture via immersive and engaging cross-category edits. Covering RTW, lifestyle and beauty, these biannual seasonal concepts pool together the brightest, boldest labels from around the world, inspiring customers to embrace travel in its most abstract sense; be this through destinations, nostalgia, or a piece of art or cinema.



Find Us
62 Marylebone Lane
United Kingdom

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