Senior Digital Analyst

Do you believe we should never stop learning? GANT, the future of American Sportswear, strives to be an Employer of Choice in 70+ global markets. If you want to challenge convention and make clothes for the courageous, curious and creative, then join us on this journey!

About the role

As Senior Digital Analyst at GANT, you are responsible for supporting the decision-making based on data analysis and the development of business insights from the various data assets. 

The role will involve the analysis and interpretation of various data sources to deliver value-adding insights. Part of the role is to design ad hoc and automated reports to provide decision support to help guide the business on short and long-term decisions and help drive performance.

Responsibilities

• • Analyze data and look for ways that GANT can improve its digital marketing efforts

  • Act as product owner for E-Commerce Data Architecture, Measurement, Governance, and Analysis

  • Advocate and guide data-driven decision-making process from analysis to building long-term strategies and challenging the way we do business online

  • Be a crucial part of the CRO process by quantifying potential improvements and analyzing test results in the customer journey

  • Work closely with our UX team to support qualitative data to explain user behavior

  • Assist to UX team to build customer journey maps and collect and implement a global 360 measurement model of our customers' journeys by combining marketing, business intelligence, and customer experience data

  • Work closely with the rest of the E-Commerce team to optimize our customers’ experience through continuous optimization

  • Work closely across departments to develop OKRs, KPIs, and reporting methodologies

  • Produce reports, dashboards and analyze our websites with the goal to provide actionable insights to help GANT make sound data-driven decisions

  • Make data accessible and train/coach other teams in using data to make better decisions

Your skills

• • Advanced skills in digital analytics tools (e.g. Google Analytics, Adobe Analytics)

  • Working experience in data visualization and tools paired with an understanding of storytelling through data

  • Bachelor’s degree or equivalent, preferably in a quantitative field (statistics or economics)

  • A structured team player with excellent communication skills

  • Minimum of 5 years experience in web analytics

  • Very good skills in Microsoft Excel

  • Ability to work under tight deadlines in a dynamic and diverse environment

  • Fluent in English, both written and spoken

Bonus points

• • Working knowledge of performance marketing paid search, and social

  • Working knowledge of Google Tag Manager and data collection implementations

  • Experience working with visualization via Data Studio, Tableau, or Power BI

  • Experience working with BigQuery

  • Familiarity with Qlik Sense or other business analytics applications

  • Fashion or retail industry experience

Apply with your CV and a cover letter by 2023-03-14. We review applications on a rolling basis and the position may be filled before the set end date.

GANT is one of the inspiring brands driven by passionate people of the MF Brands Group, alongside with Lacoste, Aigle, The Kooples and Tecnifibre. Please visit the group website for more information.