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Public Relations Manager

Employer
Maison Margiela
Location
New York, New York, United States
Closing date
4 Apr 2023

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Function
Marketing
Level
Manager
Hours
Full Time

Job Details

OTB is seeking a Public Relations manager to join the newly created in-house Communication's team for its Designer Brand Portfolio. This role is responsible for managing press, media & influencer relations across organic channels for the 3 brands comprising the Designer Brand Portfolio: Jil Sander, Maison Margiela, and Marni. The role will work across all categories - Women's & Men's Ready-to-Wear & Accessories - to support the communication strategies for brand campaigns, product launches, influence & talent relationships, as well as local brand events. Pivotal to this role, will be the construction of an in-house public relations office to drive the portfolio's efforts to build brand equity and awareness in North America. This position will report directly to the SVP, Communications & Marketing in the US and require strong institutional knowledge across all public relations verticals.

RESPONSIBILITIES

Strategy:
  • Develop & execute overall communications strategy, storytelling and PR plan for all 3 brands
  • Develop and implement seasonal strategies to promote a positive brand image for the Designer Portfolio Brands in the USA, including strategic product placements in brand-appropriate & qualitative print and digital media titles across the region
  • Develop and implement regional press plans to & product launch strategies tailored to support store openings & retail pushes
  • Oversee press requests (features, news coverage, samples, other collateral), with agency.
  • Manage all earned media and public relations activities for the brand, with agency
  • Monitor & analyze earned media in print and digital, with agency
  • Manage guestlist, outreach & attendance for key brand events (Fashion Show & local brand awareness activations)
  • Identify and source new opportunities for local PR-worthy activations and partnerships


Operations:
  • Build infrastructure for in-house public relations office, overseeing the transition from 3P agencies to O&O showroom.
  • Manage showroom & sample traffic, data management tools, inventory, clipping, contact databases
  • Communicate brand image activities internally across corporate and retail teams
  • Support HQ PR, marketing, image, VIP and digital teams with international press and marketing activations taking place in the US
  • Work cross-functionally across the business units - Ecom, Retail, Wholesale, Merchandising - to align on business opportunities and needs
  • Manage department intern, and day to day contact with any agencies in market


BACKGROUND
  • 3-5 years of prior fashion PR experience (in house or agency)
  • 1-2 years experience as a manager
  • Prior experience at a luxury fashion house, preferably European
  • Passion or interest in luxury, fashion, or retail


QUALIFICATIONS
  • Excellent verbal and written communication skills
  • Excellent project management skills, with strong organizational and planning abilities
  • Impeccable attention to detail and organization skills
  • Large professional network in US fashion/lifestyle/luxury media with existing relationships with key press, stylists, and influencers
  • Strong interpersonal skills, ability to maintain relationships and influence others
  • Deep understanding of social media, online marketing, and cultural trends
  • Strong knowledge of working in Google docs, Excel, Word and PowerPoint
  • Good research and analytical skills
  • High work ethic, integrity, and is not scared to "roll up his/her sleeves" to execute and drive results. Has an entrepreneurial attitude


Salary Range: $120,000 to $135,000

#LI-AR #OTB

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