Marketing Special Events Coordinator
- Miami, Florida
- Closing date
- 25 Apr 2023
- Coordinator / Executive
- Full Time
Job Overview: The Marketing and Special Events Coordinator assists in the execution of in Bloomingdale's Integrated Marketing campaigns, including virtual and in-store events. Involvement with external partnerships to drive brand awareness and customer acquisition to positively impact market share on a localized level. The Coordinator will partner with store leadership in the cultivation of Top Clients and maximization of Bloomingdale's programs dedicated to top tiers .
- Assists in the planning and full execution of all aspects of in-store events and animation that support the direction of the Central strategy. Track post-event results and provides feedback to Central partners.
- Enhances Central strategy by supporting secured sponsorships, co-branding opportunities and/or community initiatives that build productive local relationships with the intent to build customer base and commerce.
- Partners with the Store Leadership team in creating curated experiences to build loyalty and share among Bloomingdale's top spending "Top of the List" (TOL) clients. Maximize opportunities to delight top clients through experiences and special events. Monitor frequency of visits, engagement and spend.
- Collaborates with the Central Media team to develop local media plans, securing publicity and partnering with brand-appropriate social media influencers and bloggers.
- Pursues localized opportunities in alignment with Trade Area Marketing and Special Events Leader and store leadership to cultivate customers and build sales. Supports local accelerated growth of focus businesses with event intensification that builds store animation and experience.
- Guides General Manager(s) as to productive involvement in outside organizations and events.
- Leverages corporate philanthropy giving programs to maximize community impact and fundraising.
- May be called upon as point person for external communication locally
Qualifications and Competencies:
Bachelor's Degree from a 4-year college or university
1-2 years direct experience
- Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
- Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
- Ability to work a flexible schedule based on department and Company needs
- Hybrid work model that includes in-store and remote work requirements
- Requires prolonged periods of sitting, with occasional standing
- Event execution requires walking, bending, reaching, hearing and talking
- Continuous use of computers and other office equipment
- Frequently lift/move up to 25 lbs.
Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s Inc. Currently we operate 37 department stores and an ever growing number of Bloomingdale’s The Outlet stores in 13 states as well as the always open and fashionable Bloomingdales.com. Bloomingdale’s also has an international presence in Dubai. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both. When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference. Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business. At Bloomingdale’s, we will always have passion for the business and compassion for each other. After all, we are like no other store in the world.
- (212) 705-2000
1000 3rd Ave
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