Head of NA Visual Merchandising

New York, New York, United States
Closing date
27 Apr 2023

View more

Visual Merchandising

Job Details

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose:

Responsible for leading the Visual Merchandising strategy and execution in North America across Retail, Outlet and Wholesale. This individual will partner closely with the global visual team, marketing, Field leadership team and buying to adapt global direction to meet the business and customer goals for North America. They will develop and execute training for VM team members and broader field team, help drive new store openings/renovations, and lead the design process of in-store amplifications and pop ups in partnership with global VM. This individual should have strong influencing skills, creativity, and strategic leadership. You will be a part of a dynamic, creative environment where you will interact with cross-functional partners to ensure that Coach's visual merchandising strategy supports the overall business objectives in NA.

The successful individual will leverage their proficiency in Visual Merchandising Leadership to:
  • Merchandising & Training
    • Ability to lead team to create strong visual presentations that drive business.
    • Stay up to date on competitive visual and activation trends to glean best practices
    • Evolve global direction to address NA needs in partnership with VP of stores and buying
    • Manage, train and develop the Field VM team & support in-store VM Programs to fuel internal talent
    • Support with store training when necessary to ensure on-brand execution of each monthly delivery
  • Identify areas of business opportunities with VP of stores and deliver action plans
    • Fixture needs
    • Merchandising shifts
    • 2D/3D seasonal strategies
  • Partner with Marketing to create store roll outs for seasonal messages (2D, 3D, takeovers)
  • Work with VP of stores on all new store openings, store re-models in the region
  • Manage flow of communication between global visual merchandising, NA VM team, store leadership, and buying through conference calls, touch bases, and store visits
  • Leverage creativity and innovation to ensure VM is helping provide a seamless omni experience, and is helping recruit and convert new Gen Z/Young Millenial customers

The accomplished individual will possess:
  • Strong communication/leadership skills
  • The ability to interpret visual merchandising presentations and relate it back to the store environment and adapt to different store designs and architecture.
  • Strong attention to details, e.g., standards, marketing, lighting, fixturing, windows
  • The ability to be creative and inspire others.
  • Awareness of fashion trends and the ability to interpret them back into visual merchandising.
  • Excellent verbal and written communication skills.

An outstanding professional will have:
  • Minimum 7 years of area/district visual merchandising experience
  • Strong understanding of symmetrical vs. asymmetrical with regard to fixturing and wall scaping.
  • Experience facilitating new store openings.
  • Proficiency with in Microsoft office (Word, Excel)
  • Knowledge of InDesign a plus.
  • Strong presentation skills and able to articulate ideas.

Our Competencies for All Employees
  • Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers
  • Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.

BASE PAY RANGE $115,000.00 TO $180,000.00 Annually
Click Here - U.S. Benefits Summary



Coach was founded in 1941 as a family-run workshop. In a Manhattan loft, six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. Discerning consumers soon began to seek out the quality and unique nature of Coach craftsmanship. 

Now greatly expanded, Coach continues to maintain the highest standards for materials and workmanship. Coach’s exceptional workforce remains committed to carefully upholding the principles of quality and integrity that define the company. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality and durability, and our commitment to customer service.



Coach is a global leader in premium handbags and accessories. Building upon our strong brand and business equities, we are in the process of transforming from an international accessories business to a global lifestyle brand, anchored in accessories, presenting a clear and compelling expression of the Coach woman and man across all product categories, store environments and brand imagery. In addition, we are leveraging the global opportunity for Coach by raising brand awareness and building market share in markets where Coach is under-penetrated, through our directly operated businesses most notably in Asia and Europe.



Find Us
10 Hudson Yards
New York

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert

Similar jobs