Marketing Executive, Calvin Klein Asia Pacific

Employer
PVH
Location
Hong Kong, Hong Kong
Closing date
26 Apr 2023

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Job Details

POSITION SUMMARY:

The Marketing Executive is responsible for supporting and assisting GTM team across Calvin Klein brands and categories to drive smooth operations of marketing milestones.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

  • Support GTM team in go to market planning; working closely with merchandising and GTM cross function teams in regional, and local markets
  • Support GTM team in business performance and category data analysis to develop data-driven strategies
  • Manage regional/ local market creative request and ensure timely asset delivery coordinating with global and regional creative teams
  • Lead regional media spend plans and actual KPI tracking
  • Support consolidation of regional monthly and post campaign reports to draw insights and learnings
  • Support GTM seasonal meetings and ad hoc presentations


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INTERNAL & EXTERNAL CONTACTS:

Internal: Regional and local go-to-market functions; global marketing group

External: Media Agencies

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KEY COMPETENCIES:

ORGANIZING:
  • Organized and Analytical, able to manage multiple projects and stakeholders
  • Manages own work and tracks progress.
  • Seeks out resources to get things done; able to multi-task and adapt to changing priorities.


CREATIVITY:
  • Must possess high degree of fashion aesthetic; interest in trends, lifestyles, competitors and social media.
  • Support introduction of new ideas and can to bring ideas to the table.


TEAMWORK:
  • Builds good working relationships; collaborates toward deadlines and deliverables.
  • Able to communicate effectively across the team and organization; effectively works remotely.
  • Flexible and able to adapt in response to business


ENVIRONMENT:
  • Ability to work in fast-paced setting
  • Team oriented / highly collaborative
  • Positive and Proactive


FUNCTIONAL COMPETENCIES:
  • Self-motivated and highly collaborative
  • Problem solver, proactive and goal orientated
  • Fast learning abilities
  • Fluency in English
  • Strong written and communication skills
  • Proficient in Word, Excel, and PowerPoint
  • Effective time management


QUALIFICATIONS & EXPERIENCE:
  • Bachelor's degree in marketing, advertising, communications or related fields
  • Minimum of 2 years' experience in product marketing, FMCG, fashion, luxury, beauty or business / research consultancy
  • Knowledge of the various marketing operations and consumer experiences
  • Strong analytical skills, comfortable with data
  • Experience working with global and international offices/partners a plus

Company

About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world.

We power brands that drive fashion forward – for good.

Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER brands.  We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That’s the Power of PVH.

 

 

Find Us
Telephone
0205899888
Location
Danzigerkade
165
Amsterdam
Netherlands
1013 AP
NL

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