Marketing Executive, Calvin Klein Asia Pacific

POSITION SUMMARY:

The Marketing Executive is responsible for supporting and assisting GTM team across Calvin Klein brands and categories to drive smooth operations of marketing milestones.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Support GTM team in go to market planning; working closely with merchandising and GTM cross function teams in regional, and local markets
• Support GTM team in business performance and category data analysis to develop data-driven strategies
• Manage regional/ local market creative request and ensure timely asset delivery coordinating with global and regional creative teams
• Lead regional media spend plans and actual KPI tracking
• Support consolidation of regional monthly and post campaign reports to draw insights and learnings
• Support GTM seasonal meetings and ad hoc presentations

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INTERNAL & EXTERNAL CONTACTS:

Internal: Regional and local go-to-market functions; global marketing group

External: Media Agencies

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KEY COMPETENCIES:

ORGANIZING:

• Organized and Analytical, able to manage multiple projects and stakeholders
• Manages own work and tracks progress.
• Seeks out resources to get things done; able to multi-task and adapt to changing priorities.

CREATIVITY:

• Must possess high degree of fashion aesthetic; interest in trends, lifestyles, competitors and social media.
• Support introduction of new ideas and can to bring ideas to the table.

TEAMWORK:

• Builds good working relationships; collaborates toward deadlines and deliverables.
• Able to communicate effectively across the team and organization; effectively works remotely.
• Flexible and able to adapt in response to business

ENVIRONMENT:

• Ability to work in fast-paced setting
• Team oriented / highly collaborative
• Positive and Proactive

FUNCTIONAL COMPETENCIES:

• Self-motivated and highly collaborative
• Problem solver, proactive and goal orientated
• Fast learning abilities
• Fluency in English
• Strong written and communication skills
• Proficient in Word, Excel, and PowerPoint
• Effective time management

QUALIFICATIONS & EXPERIENCE:

• Bachelor's degree in marketing, advertising, communications or related fields
• Minimum of 2 years' experience in product marketing, FMCG, fashion, luxury, beauty or business / research consultancy
• Knowledge of the various marketing operations and consumer experiences
• Strong analytical skills, comfortable with data

• Experience working with global and international offices/partners a plus