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Social Media Coordinator, Communications and External Relations- Repost

Fashion Institute of Technology
New York, New York, United States
Closing date
21 May 2023

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Job Details

Job Description:

The Social Media Coordinator reports to the Executive Director of Media and Public Relations and is a member of the Media Relations team (and the Department of Communications and External Relations (CER). The Coordinator plans, curates, manages, and implements content in support of an institutional social media strategy; engages with others working in the social media space across the college ( to leverage activity and messages across channels); and collaborates with others in CER to advise on and identify social media opportunities that communicate the vision and strategic plan of the college.

Essential Functions:
  • Manage the implementation of the college's overall social media channels: Plan and schedule posts, maintain oversight of comments and related activity, coordinate key social media campaigns, report on social media analytics on a quarterly basis, identify and report on trends and opportunities for engagement amplification.
  • Support the editorial process by working with the communications team to share digital stories
    across platforms, developing original content for social media and digital initiatives, including video, aimed at multiple audiences.
  • Size and optimize photos for social media posts, websites, and other digital channels using Photoshop and other digital software tools.
  • Conceptualize and plan shoots and edit video for social media using Adobe and related video and audio software.
  • Speak and make presentations as a leader of the college's social media strategy, tactics, upcoming campaigns; review and share outcomes.
  • Continually identify opportunities for broader campus engagement around social media and the sharing of experience, knowledge, goals/objectives, and social media standards and policies.
  • Track and provide training to campus constituents on social media best practices and integration of social media into college and departmental communications and marketing.
  • Identify institutional and relevant external issues developing on social media and escalate as necessary to CER leadership.
  • Serve on and offer guidance to the CER emergency response team.
  • Oversee social media intern, when relevant, and coordinate periodic meetings with other content creators across the college.

The preceding description is not designed to be a complete list of all duties and responsibilities required of the position; other duties may be assigned consistent with the classification of the position.


Minimum Qualifications:
  • Bachelor's degree required.
  • Three (3) years of progressive professional experience in social media or an equivalent work combination.

Knowledge, Skills and Abilities:
  • Demonstrated experience managing a large organization's social media presence, including experience with social media planning, strategy, tactics, tools, and monitoring.
  • Experienced writer, editor, and proofreader with strong news sense, excellent storytelling skills, mastery of grammar, and punctuation.
  • Adept at identifying and writing engaging content.
  • Highly organized and able to manage multiple requests and college happenings (news, announcements, events) and deploy in a timely manner.
  • Experience working with graphics; ability to identify strong photography and other types of images for use in social media platforms.
  • Knowledge of HTML and Adobe Suite programs for web, photo, video, and audio such as Photoshop, Premiere, along with office applications Word and Excel and G-Suite.
  • In-depth knowledge of current social media platforms, dashboards (like Hootsuite or Sprout Social), and the metrics to base ROI to leverage FIT's social media channels.
  • Highly attuned ability to identify and develop innovative content that will engage FIT's community and public at large.
  • Experience formulating social media plans based on performance-based metrics and analysis of previous campaigns that addresses FIT's strategic goals.
  • Must be willing to work nights and weekends when appropriate for either events or emergency communications.
  • Punctual, dependable, and enthusiastic about working in a highly creative educational environment.
  • Experience managing/working with an external pr agency.

Preferred Qualifications:
  • Experience working in higher education, arts and cultural organizations, or nonprofit environments may be beneficial but is not not required.


Read Comprehend- Constant; Perform Calculations- Occasional; Communicate Orally- Constant; Reason & Analyze- Constant; Write- Frequent


The position is on campus, primarily in an office environment.


Sit- Constant; Stand-Occasional; Bend- Occasional; Walk- Frequent; Climb- N/A; Pull- N/A; Push- Occasional; Lift

Additional Information:

The UCE-FIT Collective Bargaining Agreement (CBA) dictates the compensation, benefits, and conditions of employment.
Starting Salary: $72,182 per year with step increments per Salary Schedule 94, after one year of service and annually thereafter.
( See Successor Agreement, page 8 )

Full-Time Benefits
Employee Holiday and Work Schedule
Remote Pilot Program

Days/Hours: M-F, 9am-5pm, in person; work schedule subject to change based on needs of the department.

Review of applications will begin immediately until the position is filled.

Successful completion of a background check is required for appointment to this position once an offer has been made.

Application Instructions:

In order to be considered for the position, you must submit the following documents online:
  • Resume
  • Cover letter
  • Unofficial transcript
  • A list of three references with telephone numbers and email addresses
  • Digital portfolio in PDF format (less than 20 MB) with examples of work in social media or a URL to a professional portfolio website.

Returning Applicants- Login to your FITNYC Careers Account to check your completed application.

Please note that due to the high volume of applications we receive, we are unable to contact each applicant individually regarding his or her application status.

For more information about FIT, please visit FIT's website at: .

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at

EEO/ Affirmative Action Statement

FIT is firmly committed to creating an environment that will attract and retain people of diverse racial and cultural backgrounds. By providing a learning and working environment that encourages, utilizes, respects, and appreciates the full expression of every individual's ability, the FIT community fosters its mission and grows because of its rich, pluralistic experience. FIT is committed to prohibiting discrimination, whether based on race, color, national origin, sex, gender, gender identity, religion, ethnic background, age, disability, marital status, sexual orientation, military service status, genetic information, pregnancy, familial status, citizenship status (except as required to comply with law), or any other criterion prohibited by applicable federal, state, or local laws. FIT is committed to providing equal opportunity in employment, including the opportunity for upward mobility for all qualified individuals. Applications from minorities, women, veterans, and persons with disabilities are encouraged. Inquiries regarding FIT's non-discrimination policies may be directed to the Affirmative Action Officer/Title IX Coordinator, 212.217.3360,

The Fashion Institute of Technology is an Equal Opportunity/Affirmative Action Employer and is strongly and actively committed to diversity within the community.

About Fashion Institute of Technology:

The Fashion Institute of Technology (FIT), part of the State University of New York and an internationally renowned college of art, design, business and technology with a strong emphasis on liberal arts, invites nominations and applications for a Social Media Coordinator in the Communications and External Relations department.

The Fashion Institute of Technology, a part of the State University of New York, has been a leader in career education in art, design, business, and technology for nearly 70 years. With a curriculum that provides a singular blend of hands-on, practical experience, classroom study, and a firm grounding in the liberal arts, FIT offers a wide range of outstanding programs that are relevant to today's rapidly changing industries. Internationally renowned, FIT draws on its New York City location to provide a vibrant, creative community in which to learn. The college offers more than 45 majors and grants AAS, BFA, BS, MA, MFA, and MPS degrees, preparing students for professional success and leadership in the global marketplace.

With close ties to industry, FIT draws faculty from the city's art, business, and design elite, and from the rich academic community of the region. The college continually seeks creative faculty members who are passionate about their field and demonstrate exceptional professional capability in the core competencies of instruction design, learning enrichment, globalism, and use of technology, as well as mastery of established and emerging industry practices.


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