Supervisor, Traffic, e-Commerce, TH China
- Employer
- Tommy Hilfiger
- Location
- Shanghai, China
- Closing date
- 13 Jun 2023
Job Details
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
- Build annual traffic targets and channel traffic plan, and lead service vendor to deliver the result
- Manage performance marketing budget and ROI by working closely with Alimama and vendor
- Leverage latest data tools across platforms to continuously drive targeted marketing performance
- Collaborate with cross function to continuously grow the traffic in both quality and quantity
- Responsible for new consumer acquisition
- Assist in e-CRM implementation and drive consumers' RFM
- Work closely with data vendors to conduct in-depth consumer analysis
INTERNAL & EXTERNAL CONTACTS:
Internal: Ecom functions, Brand Marketing, CRM
External: online platforms, Alimama, vendor
SUPERVISORY RESPONSIBILITIES:
Direct: N/A
In-Direct: TP's performance marketing team and CRM team
KEY COMPETENCIES
- In-depth understanding of ecommerce platforms traffic channels
- Solid experience in performance marketing
- Knowledge of e-CRM and Ecommerce operations
- Strong commercial sense and being data driven
- Strong planning, analytical and organizational skills - with proven ability to manage multiple tasks
- Strong coordination and vendor management capabilities
QUALIFICATIONS & EXPERIENCE:
Experience:
- 5 years+ working experience managing Ecom traffic
- 3 years+ hands on working experience in performance marketing
- Rich experience with overall online platforms traffic channels including free and paid channels
- Hands on experience with performance marketing with proven record
- Experience with e-CRM is a plus
Skills:
- Good oral/written English
- Good Computer and software skills
- Team player
Education: Bachelor degree or higher-level education
Company
TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS brands, with a breadth of collections including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. TOMMY HILFIGER, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the TOMMY HILFIGER brand were US $7.4 billion in 2017.
- Location
-
Stadhouderskade 6 Amsterdam
Amsterdam
1054 ES
NL
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