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Social Media Manager

By Dr. Vali
London (Greater) (GB)
From £35,000 + benefits (employee discount, mentoring, referral and wellness programmes)
Closing date
22 Apr 2023

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PR & Communications
Contract Type
Full Time

Job Details


Twice Medically Board-Certified Dermatologist at King’s College London & UCLA, Dr. Vali spent two decades diligently researching before even considering a beauty venture. This attitude - An uncompromising demand for innovation and performance - extends to everything the “By Dr. Vali” Brand does.

Through her international presence, Dr. Vali swiftly established a culturally diverse rolodex of clients, seeking a more personalised approach. By Dr. Vali came as an urban nucleus where cutting-edge treatments and game-changing protocols redefine the conventional understanding of Health and Beauty.

Whilst By Dr. Vali is the World’s best kept secret, Dr. Vali has earned herself a place in international black books as the artistic genius, who takes men and women of all ages and ethnicities on the ultimate journey to optimal performance & aesthetic.

With Advanced Formulations and Cutting Edge Tech Innovation, “By Dr. Vali” is set to launch with one of the most advanced Micro Contouring Devices & Patented Adaptive Skincare in the beauty Industry. Cells are optimised from the inside out, without any downtime of redness, dryness and peeling. Face is tightened, contoured, firmed and lifted, combining the latest design innovation to bring clinical results at your fingertips.

Authoritative, Ethical & Charismatic, Dr. Vali is the pioneer of the possible, whose creative vision and brilliant mind make her the true embodiment of the brand. Join us and become part of #TEAMBYDRVALI

7.5 billion skin types. One Technology. One Patent.

By Dr Vali is looking to add a creative Social Media Manager at an exciting stage in its life as it launches an Experiential Center in Selfridges followed by the launch of the “By Dr Vali” skincare range. The role will eventually report to the Marketing Director

Key Responsibilities are to:

· Help develop full social media strategy for launch of Experiential Center and skincare products with the rest of the marketing team

· Ensure all communications reflect the brand’s tone of voice including leading creation of brand presentations and supporting materials.

· You will be responsible for developing a social media content strategy aligned with short term and long term marketing targets with the BDV brand

· Working alongside the CEO, Creative Director and team, you will be expected to come up with inspiring, innovative ideas, in line with the brand’s DNA + current trends, ensuring that the BDV brand positioning is clear and consistently applied across a range of digital channels

  • Work with retail partners, beauty boxes and other business partners to get maximum exposure through influencer/social media channels as possible and align with the marketing strategy
  • Approach and engage with relevant press/media channels and build relationships with a support network from ‘By Dr Vali’
  • Create and publish engaging social campaigns to drive customers through the purchasing funnel
  • Write, edit, proofread, and improve current and historical posts on digital platforms
  • Development and publication of newsletters
  • Monitoring performance and engagement (e.g. comments, likes and shares) and analyzing data coming from digital content to understand how to create targeted audiences content
  • Be aware of content optimisation according to SEO and PPC to drive revenue and use content management platforms available to analyse website traffic and user’s engagement metrics.
  • Monitoring performance and engagement (e.g. comments, likes and shares) and analyzing data coming from digital content to understand how to create targeted audiences content
  • Manage content distribution to online media channels and social media platforms to increase web traffic
  • Liaise with existing influencers, content creators and bring in new influencers to achieve business goals.
  • Stay up to date with developments and generate new ideas to draw target customers attention and registration
  • Work with PR agencies to develop and execute social PR strategies

Requirements include:

  • Excellent communication skills (verbally and in writing), with strong listening skills and trained visual awareness attention to detail
  • Excellent writing and editing skills
  • Strong knowledge of Facebook, Instagram, Twitter, Pinterest, Tik Tok and more
  • Previous experience in a social media/digital marketing role.
  • Experience in PR desirable but not essential
  • Ability to work quickly under pressure and manage deadlines and priorities Ability to devise and develop efficient and effective processes to manage varying workloads and time pressures and being able to understand priorities and manage deadlines.
  • Passionate about the luxury, beauty, fashion, retail, film, art and music industry desirable
  • Experience writing for various publications desirable but not essential
  • Having own network of content creators desirable
  • Full of energy and enthusiasm and eager to work in a fast paced environment
  • Fast learner and able to work with teams
  • An enthusiast and passionate about nature, sustainability and environmental issues, part of By Dr Valis brand values and of the world we envision
  • Good experience planning and executing marketing campaigns.
  • Experience and good knowledge of ecommerce performance marketing and working with influencers.
  • Entrepreneurial and enthusiastic team player.
  • Excellent MS Office skills (Excel, PowerPoint).
  • Basic creative skills preferred (Adobe Creative Suite)

What we offer

This role offers the opportunity for interested candidates to work in an ever-changing growing company that is passionate about its products. Operating within a fast-moving industry and dynamic category, the successful candidate will find at By Dr Vali the open, creative, and collaborative work environment that everyone seeks for themselves.

· Monthly treatment credit

· Leadership and development training throughout your career

· Rapid promotion

· 28 days holiday allowance including bank holidays

· Access to clinical and medical-grade training

Equal Opportunity Employer

By Dr Vali actively creates a culture of inclusivity and respects that diversity in the workplace leads to a positive and stronger team. It is our policy to provide equal opportunity for all employees, contractors, and prospective employees, regardless of race, colour, national origin, age, pregnancy, sex, sexual orientation, gender identity or expression, veteran status, disability, genetic information or any other criteria protected by applicable federal, state, or local law.

Job Types: Full-time, Permanent

Salary: £24,733.05-£40,000.00 per year


  • Employee discount
  • Employee mentoring programme
  • Referral programme
  • Wellness programme


  • Monday to Friday

Supplemental pay types:

  • Performance bonus

Ability to commute/relocate:

  • London: reliably commute or plan to relocate before starting work (required)


  • Bachelor's (required)


  • Influencer management: 1 year (required)
  • Luxury client: 1 year (preferred)
  • Sales & marketing: 1 year (required)
  • Marketing: 3 years (required)
  • Digital marketing: 2 years (required)
  • Beauty retail: 1 year (required)
  • Beauty, fragrance industry: 1 year (required)
  • Social media marketing: 3 years (required)
  • Content creation: 3 years (required)
  • Beauty/luxury/lifestyle: 3 years (required)
  • Aesthetics/medical wellness: 3 years (required)


  • English (required)

Work authorisation:

  • United Kingdom (required)

Work Location: In person


A pioneer of innovation and artistry, twice medically board-certified dermatologist Dr. Vali trained at both King’s College and UCLA completing fellowship with global leaders, from South Africa to the Middle-East. Gaining global recognition for her exceptional talent, Dr. Vali has curated and perfected ground-breaking practives worldwide in the field of dermatology and medical wellness.

The 360 Experiential Centre operates a unique approach, assessing each individual both inside and out, the approach is comprised of 5 key divisions: Skin Lab, Face Lab, Hair Lab, Body Lab and Wellness Lab. Each lab assessed together to deliver and curate a treatment plan based on the signature 360 consultations to help map your individualised journey. This bespoke 360 programme is packed with biohacking treatments that work to support self-optimisation. ‘By Dr. Vali’ treatments available at Selfridges include Prescription Grade Medical Facials, Injectables, Skin Repair Programmes, Laser Therapies, IV Therapies, Body Contouring and Oxygen Therapies in a hyperbaric chamber designed by NASA.

Dr. Vali’s extensive industry experience has allowed her to develop her own New Breed Skin Technology with an uncompromising demand for innovation and performance, this extends to both her Skin Tech in the form of Cutis, and her Adaptive Skincare using her own patented BAC12® complex molecule which uses your own cells to fix you. The centre also offers a ‘360 Experiential Bar’, with high concentration actives in the form of gummies and droppers, and nutritionally potent teas, each crafted by Dr. Vali to include powerful herbs and adaptogens designed to help the body respond to stress, anxiety and fatigue, supporting overall wellbeing

Find Us
020 3096 3884
By Dr. Vali 360 Experiential Centre
Selfridges, Body Studio, 3rd Floor
400 Oxford St, London

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