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Senior Manager, Lifestyle & Wellness

Karla Otto
New York (US)
Up to $90,000
Closing date
24 Apr 2023

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PR & Communications
Senior Manager
Contract Type
Full Time

Job Details

At Karla Otto we are always looking for personalities with positive charisma who are enthusiastic, self-motivated and passionate.


The Senior Manager, Lifestyle will be a self-starter, but also a team player with the ability to lead and motivate others. An individual in this role will possess substantive industry knowledge and passion for hospitality and wellness categories. Ideally this candidate will have strong relationships with lifestyle media.


The candidate must have an interest in fashion, entertainment and lifestyle trends and luxury culture. A true team player and committed mentor, this individual will be collaborative and eager to share ideas and information with all Karla Otto offices and teams.




• Work closely with clients to develop compelling PR programs that drive brand awareness and purchase behaviour.

• Proactively outreach to key lifestyle editors in long/short lead, broadcast and online media outlets to secure coverage, features, and news items

• Create pitches and lead brainstorms for client profiles and features

• Develop, write and edit PR materials and secure client sign-off as appropriate

• Compile monthly status and monitor progress on an on-going basis

• Partner with Karla Otto events team and outside vendors to ensure seamless execution of brand vision and deliverables at events

• Identify opportunities to expand services within the existing client portfolio such as offering additional digital, events or VIP services

• Develop and retain relationships with key contacts in the hospitality, luxury and lifestyle fields

• Able to lead, encourage, mentor, and develop junior staff members






• Demonstrate solid understanding of and ongoing interest in culture, arts, fashion, lifestyle

• 5-7 years of relevant industry experience

• Must have a solid understanding of hospitality, lifestyle, luxury and wellness trends and industry

• Experience with business pitches

• Connections with press, media, influencers and social contacts preferred

• A keen eye for detail both with quantitative and qualitative data

• Strong agency/in-house background working with hospitality brands

• Demonstrates strong leadership qualities and effectively delegate to juniors where appropriate

• Ability to effectively influence junior level individuals and teams to meet their respective goals

• Sets goals, monitors and reviews plans and prioritizes tasks effectively

• Effectively manage multiple tasks and projects

• Ability to work under pressure to meet deadlines


Karla Otto is an international brand, communications & digital agency for industry leaders across fashion, beauty, design and lifestyle. It was established over 30 years ago in Milan, with offices subsequently opened in Paris, London, New York, Los Angeles, and most recently in Hong Kong, Beijing, Shanghai & Seoul. Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.


Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!


Founded in 1982, Karla Otto is a full-service brand-building agency, operating from twelve cities across the globe, Milano, Paris, London, Munich, Dubai, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Tokyo, Seoul. 

Karla Otto’s service is unparalleled. Built on the founder’s pioneering spirit, discerning eye and intuition, our global team is dedicated to delivering work that expertly combines detail and local precision with large-scale impact.

Blending the best of fashion, beauty, design, lifestyle, and arts & culture, we offer a panoramic view of opportunities and the ability to execute complex ideas.

Our loyal network and unrivalled approach to culture and community enables us to take brands to brave new territories.

At Karla Otto we are always interested in hearing from our industry's experts in Strategy, Creative, Talent, Experiences and Communication.  If you are a driven to deliver excellence, agile and conscientious, as well as want to work with remarkable clients, please review our openings. 

The Independents is a global group of industry leaders across luxury and lifestyle, comprising Bureau Betak, Karla Otto, Bureau Future, K2, The Qode and Lefty. The collective is powerfully positioned to offer streamlined strategy, creative, talent, influencer marketing, experiences and communications services for leading brands across key territories. To find out more, please visit:

Find Us
+44 207 287 9890
30 Sackville Street — London W1S 3DY
United Kingdom

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