CRM Manager

Job Title:               CRM Manager 

 

Date:                      April 2023

 

Location:               24 Albemarle Street

 

Reporting to:       Head of Offline Marketing 

 

Salary:                    £40,000 pa

 

 

 

About Garrard

 

Founded in 1735 in London’s West End by master silversmith George Wicks, Garrard received its first royal commission from Frederick, Prince of Wales, in the same year. Appointed the first official Crown Jeweller in 1843, we have proudly played our part in British history ever since, creating jewels that have captured imaginations throughout the world.

 

From Queen Mary’s consort crown to Princess Diana’s engagement ring, Garrard has crafted some of the most famous jewels of all time.

 

With Garrard’s future continuing to unfold, great jewellery traditions are being written anew in designs that move the heart and empower the soul – now, and forever.

 

As an employer, Garrard are committed to sustainability and reducing our carbon footprint year on year and creating a great working environment for all our employees. We have a flexible working policy, great benefits including remote GP and mental health support, a comprehensive EAP, cycle to work scheme, and access to discount and wellness platform Perkbox.

 

 

 

Summary

 

Garrard is seeking a passionate and innovative CRM Manager. The role will be responsible for the planning and implementation of CRM strategies across the company, encouraging customer retention and customer loyalty. With a ‘customer-first’ mind-set, this person will focus on increasing current client engagement, growing the customer lifecycle and improve the overall customer journey.

 

You will;

 

• Have a desire to be part of a busy team, with a very hands-on approach Have excellent personal and communication skills Align with Garrard’s core values, centred on Planet, People and Product. Approaching tasks with the highest attention to detail and consideration for sustainability goals

 

 

Responsibilities

 

Ownership and full management of the CRM and loyalty strategy Define, develop and implement a CRM strategy that works seamlessly across the organisation and captures all required information at key points in the customer life cycle/funnel Set CRM KPI’s and monitor the performance of these Lead the optimisation of the business’s existing HubSpot platform including segmentation and cleansing of existing client database Manage third party partners /resource and oversee their work streams Customer journey mapping, analysing touch points with the organisation and maximising commercial opportunities Play a leading role in developing the brand's customer communication strategy Ensure the database is segmented effectively for targeted marketing activities Develop testing strategies for all aspects of CRM to ensure the most effective approach for the company and its products.

Essential Skills

 

Minimum 5 years luxury experience Hubspot and CRM experience essential Good understanding of retail KPI’s Experience working with international markets Strong analytical skills Highly organized and detail-oriented Solution driven, resourceful, resilient, determined Strong IT and Excel skills